Get ready to fuel your goals in the sweetest way possible—CLIF BAR is here to raise your energy and your motivation with the launch of its new “Raise Your Bar” brand platform. Kicking off with a brand-new flavor, Cookies & Creme, this campaign is all about empowering individuals to push through obstacles, pursue personal growth, and reach new heights—whether it’s running a marathon, squeezing in a workout before sunrise, or simply trying to make the most of a busy day.
For more than 30 years, CLIF BAR has been a go-to source of fuel for athletes, adventurers, and anyone living an active lifestyle. But with the “Raise Your Bar” initiative, the brand is taking it a step further by not only delivering energy but also celebrating the emotional highs that come with accomplishing your toughest goals. This isn’t just about getting to the finish line—it’s about savoring the journey and the feeling of success that comes with pushing past limits.
A new flavor that fuels your drive
What’s better than a CLIF BAR to keep you going? How about a Cookies & Creme CLIF BAR that combines the beloved taste of a classic dessert with the power of plant-based protein and organic oats. Yes, you read that right—a cookie-flavored energy bar that’s packed with 11g of plant protein per serving. Whether you’re in need of a pre-workout snack or something to power you through your afternoon slump, this new flavor is here to satisfy your cravings without compromising on nutrition.
Crafted with organic, non-GMO rolled oats and just the right amount of sweetness, the Cookies & Creme CLIF BAR strikes the perfect balance between delicious and energizing. It’s not just for fitness enthusiasts—anyone who needs a quick and tasty energy boost can enjoy this new treat.
The best part? It delivers the same quality ingredients and energy-boosting benefits that CLIF BAR is known for, helping you power through life’s busy moments with a smile on your face.
Fueling ambition and perseverance
The “Raise Your Bar” campaign which kicks off on January 3, is designed to inspire people to take their personal goals to the next level, no matter how big or small. Whether you’re training for a marathon or simply carving out time to work out between meetings, this initiative celebrates the grit and determination it takes to push past challenges. It’s all about that feeling of accomplishment you get when you go beyond your limits—and the fuel (in the form of a tasty CLIF BAR) that helps you get there. The bars are stepping strong!
“This campaign is about helping to give people the energy that empowers them to do what they love and stay motivated to push past limitations. We are deepening our efforts to help fuel people to Raise Their Bar while demonstrating our dedication to doing the same – bringing innovations and activations that meet our consumers’ needs and inspire them on their unique journeys,” said Nicolas Henault, Senior Marketing Director, CLIF BAR at Mondelez. “For more than 30 years, CLIF BAR Energy Bar has been a trusted source of energy, intentionally crafted with quality ingredients. Today, we remain strong in our commitment to serving our consumers with high-quality products that exceed expectations.”
Digital content, collabs, and challenges galore
The “Raise Your Bar” campaign will unfold across various platforms, including Meta, YouTube, Amazon Prime Video, and Google Display, with a series of engaging digital ads. But the excitement doesn’t stop there. CLIF BAR is also extending its partnership with Strava, the app for active people, to launch co-branded content, event activations, and fitness challenges. These initiatives are designed to inspire users to push their limits and engage with a like-minded community of goal-setters.
Just as CLIF BAR meets consumers where they play and track progress online, other players in the food and beverage space are exploring digital innovation. Later in the year, Peppr’s Grow platform will help independent restaurants compete with big chains through online ordering, loyalty programs, and influencer partnerships, showing that whether it’s energizing athletes or connecting diners, digital engagement is becoming essential across the industry.
How to get your hands on the new goods
Ready to take your energy to the next level? The CLIF BAR Cookies & Creme flavor is available now at retailers nationwide. Whether you’re gearing up for a workout, prepping for an adventure, or simply craving something sweet with a purpose, this new flavor is here to give you the boost you need.
So, what are you waiting for? Raise your bar and start achieving your goals—one delicious bite at a time.
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