Looking to spice up your dating life this Valentine’s Day? Knorr and Tinder have the perfect recipe for success—add “cooking” to your dating profile! A new survey reveals that cooking is the ultimate “green flag” on dating apps, making it easier to connect with like-minded singles. With Knorr’s delicious recipes and cooking tips, you’ll not only show your culinary skills but also your caring side. So, why not give it a whirl and unlock the secret ingredient to finding love?
The ultimate “Green Flag”
Love is in the air this Valentine’s Day, and Knorr and Tinder are shaking things up by encouraging singles to add one very special trait to their dating profiles: cooking. According to a recent survey, 93% of Gen Z singles agree that cooking is the most attractive “green flag” on a dating app. So, what’s the secret behind this kitchen magic?
Here’s the green flag: over half (56%) of singles say that someone who can cook shows they care, and 55% find it a sign of independence. Whether you’re whipping up a quick dinner or experimenting with a new recipe, cooking tells potential matches that you’re thoughtful, creative, and know your way around a kitchen. It’s more than just a skill—it’s a way to show your personality and connect with others in a meaningful way. Knorr is all about festivities!
Flavorful Valentine’s Day
This Valentine’s Day, Knorr and Tinder are teaming up to make sure singles know that cooking is the key to a standout dating profile. The partnership encourages users to highlight cooking as a key interest on their profiles, adding that extra “green flag” to catch the eye of potential matches. And, trust us, it’s working—63% of singles are more likely to say “yes” to someone who lists cooking as one of their interests.
But it’s not just about adding the word “cooking” to your profile—Knorr is helping you up your game. The brand is providing easy-to-follow recipes on Instagram and TikTok to ensure that your dishes are as tasty as your personality. With the right spices and a bit of creativity, you could go from “meh” to “wow” in the kitchen—and possibly in your dating life too.
Love is served
If you’re still wondering why cooking is such a big deal, here’s why:
- It shows you care. According to the survey, cooking is seen as a sign of thoughtfulness and affection—two things that go a long way in any relationship.
- It’s a sign of independence. No need to rely on takeout every night; knowing how to cook means you’re self-sufficient and capable of taking care of yourself—and others.
- It’s a bonding experience. Cooking together can be a fun and intimate way to connect with someone, making it the perfect date activity.
So, whether you’re planning a cozy dinner at home or cooking up a storm for someone special, showing off your culinary skills is an instant way to prove you’re more than just a pretty face.
The top dishes that’ll earn you extra “Likes”
Knorr and Tinder’s research also revealed some interesting dating insights:
- Recipe for success: 79% of singles say they’re more likely to agree to another date if someone cooks them an amazing meal. And 27% of people admit they’ve learned to cook specifically to impress a love interest—talk about dedication!
- The dish that seals the deal: Chicken tacos are a classic favorite, with 21% of respondents saying it’s the perfect dish to spark romance.
- Skills that sizzle: 53% of singles find creative recipes to be the most attractive cooking skill, followed closely by good chopping skills (49%) and the ability to make dough from scratch (33%).
Timing is everything
Not all cooking moments are created equal, though. If you’re considering cooking for a first date, you might want to save it for the second one. A whopping 32% of singles agree that offering to cook on the first date could be a little too intimidating. But by date two, you’re in the clear to show off your culinary prowess—and maybe win their heart in the process.
Ready to unlock your green flag?
This Valentine’s Day, why not let the kitchen be your cupid? Knorr and Tinder’s campaign proves that cooking is more than just a useful skill—it’s a way to connect, care, and share something special. So, go ahead—add cooking to your Tinder profile and start cooking up some romance. With Knorr’s easy-to-follow recipes, you might just find that the way to someone’s heart is through their stomach.
For more insights or to explore our range of ingredients, feel free to contact Source86 or check out our latest offerings!
