Firehouse Subs has joined forces with Hot Ones, the internet’s hottest celebrity wing challenge, to launch two blazing new subs: the Spicy Dill Hook & Ladder and the Zesty Garlic Hook & Ladder. Packed with bold flavors and a kick of heat, these limited-time subs are designed to test your spice tolerance and excite your taste buds. This partnership is a prime example of how brands can tap into pop culture to spark consumer buzz and drive sales. Hot sauce: where flavor meets spice!
Two subs, two heat levels
Firehouse Subs isn’t playing it safe — they’re turning up the heat with two distinct sandwiches:
- Spicy Dill Hook & Ladder: Smoked turkey, honey ham, melted pepper jack cheese, Firehouse Hero Sauce, and the star of the show — the Last Dab Dill Pickle marinated in Hot Ones’ infamous Last Dab Reaper Edition hot sauce.
- Zesty Garlic Hook & Ladder: For those who love flavor without the burn, this version comes with smoked turkey, honey ham, garlic chips, mayo, and The Classic Garlic Fresno Hot Sauce.
Both options deliver a serious punch — either in spice or bold flavor — and are available for a limited time.
Hot Ones meets Firehouse Subs
This mouth-watering collaboration pairs two powerhouse brands:
- Firehouse Subs: Known for hearty, flavorful subs and a commitment to public safety through the Firehouse Subs Public Safety Foundation.
- Hot Ones: The wildly popular YouTube series where host Sean Evans interviews celebrities while they eat increasingly spicy chicken wings.
The result? A perfect storm of flavor, fire, and fan-fueled excitement.
Spicy collab
Food trends are shifting, and heat is having a major moment. This collaboration highlights how food brands can:
- Tap into pop culture for brand visibility.
- Create limited-time hype to drive foot traffic and social media engagement.
- Test consumer appetite for bold flavors — especially extreme heat.
It signals a rising demand for:
- Spicy condiments and sauces (think Carolina Reaper, ghost pepper).
- Pickled products with a twist, like spicy dill pickles.
- Creative ingredient blends that enhance flavor profiles.
Spice is in
“If there’s one thing we know at Firehouse Subs, it’s flavor. Our fans come to us for innovative sandwiches, so when we decided to kick it up a notch, we went right to our fellow heat-seeking experts at Hot Ones to help us deliver a truly unforgettable sandwich experience with a scale of mild to seriously spicy. With the first-ever Last Dab™ Dill Pickle, we’re serving one of the hottest subs the industry has ever offered – and for those daring enough, fans who order the Spicy Dill Hook & Ladder can put their heat tolerance to the ultimate test by asking to upgrade their normal side pickle to the Last Dab Dill Pickle.” Dena vonWerssowetz, Chief Marketing Officer of Firehouse Subs.
Expect more restaurants to experiment with extreme flavors and unexpected partnerships to keep customers excited. For bulk ingredient suppliers, now’s the time to lean into heat — think pepper-infused products, zesty sauces, and pickled goods. TV shows and food collabs are the real binge-worthy duo!
Turning up the heat big time
The spice revolution is here, and it’s hotter than ever! Firehouse Subs and Hot Ones have set the bar high with their fiery collab, showing just how much consumers are craving bold, unforgettable flavors. Whether you’re daring enough to tackle the Last Dab or just love a zesty garlic kick, this partnership proves that heat is more than just a trend—it’s a flavor revolution! This collab is a clear signal: heat is here to stay, and now is the time to stock up on spicy ingredients or experiment with flavor-packed formulations.
Looking for bulk ingredients or co-manufacturing support to match growing demand? Contact Source86 today or explore our ingredient range to stay ahead of the trend.
