First We Feast, the fiery genius behind the YouTube sensation Hot Ones, just turned up the heat by becoming an independent multi-platform media powerhouse. In a spicy eight-figure deal, founder Chris Schonberger and host Sean Evans teamed up with investors to take the reins. What does this mean? More scorching-hot content, bold partnerships, and creative adventures for fans and advertisers alike. From saucy live events to even more finger-lickin’ talent, this move cements First We Feast as a tastemaker in the world of food and entertainment.
Hot wings, hot questions, hot independence
Like a perfectly grilled wing, the timing was just right. First We Feast, once under BuzzFeed Inc., was snapped up in an eight-figure deal by a squad of savvy investors:
- Chris Schonberger, founder and new CEO, ready to lead the charge.
- Sean Evans, Hot Ones host and freshly minted Chief Creative Officer, here to keep the questions (and wings) sizzling.
- Powerhouses like Crooked Media and Mythical Entertainment, with a dash of Soros Fund Management.
With this new setup, First We Feast plans to cook up even more creative projects and ramp up its already epic content menu.
Turning up the heat
First We Feast is more than just a media company—it’s a pioneer of trends that blend food, pop culture, and digital innovation. This move to independence solidifies its position as a trendsetter for creator-led media. With its newfound creative freedom, the company is poised to explore bold new formats, from immersive live events to groundbreaking digital collaborations.
Following trends like the rise of experiential media and fan-driven engagement, First We Feast thrives on connecting audiences with content that resonates deeply. Its collaborations span high-profile partnerships with brands in the food, beverage, and entertainment industries. By seamlessly blending entertainment with commerce, the company has mastered the art of selling not just products but an entire experience. From hot sauce lines inspired by “Hot Ones” that let fans taste the thrill of the show, to viral moments that fuel internet buzz, First We Feast engages consumers on multiple levels. Events like spicy food challenges and celebrity cook-offs create unforgettable entertainment while driving brand loyalty. Notable collaborations include partnerships with Heatonist for exclusive hot sauce launches, Shake Shack for limited-edition spicy burgers, and Reebok for “Hot Ones”-themed sneakers that merge fashion with the show’s fiery spirit. These initiatives turn everyday products into cultural touchpoints, fostering a deep connection between the brand and its audience. Hot Ones makes everything burn—in the best way!
From sauce to success
By shaping food trends, driving product innovation, and transforming food marketing through authenticity and storytelling, First We Feast has become a vital player in the food industry. Its mix of culinary exploration, viral entertainment, and strategic collaborations has redefined the intersection of food and pop culture. The brand also sheds light on food brands, giving them a platform to reach wider audiences. As First We Feast looks ahead, it’s set to inspire new trends with immersive dining experiences, bold product launches, and a continued focus on engaging its passionate fanbase.
For advertisers and brands, First We Feast offers a spicy mix of opportunities to engage with an audience that craves authenticity and excitement. With live events, talent-packed projects, and a proven ability to create viral moments, the company is set to redefine the boundaries of modern media.
First we feast, then we go viral
First We Feast’s independence is a testament to the power of creators who know exactly what their audience craves (spoiler: it’s hot wings and great interviews). For food pros, this signals a golden opportunity to align with trends fueled by fan-favorite media. Spices, sauces, or something entirely new—it’s time to bring your A-game.
Want to stay ahead of the curve? Explore Source86’ catalog of ingredients or contact us for a chat. Let’s create something bold together!
