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Source86

Source86

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Häagen-Dazs Does It Again: Belgian Waffle Cones and Ice Cream Bars to Swoon Over

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by Agustina Branz · January 27, 2025

Häagen Dazs Ice Cream Products

Häagen-Dazs just leveled up the frozen dessert aisle with six new treats that redefine indulgence! The spotlight? Belgian Waffle Cones—a scoop-shop-inspired delight with crispy cones, velvety ice cream, and surprise finishes like caramel, fudge, or raspberry sauce. Adding to the excitement are two new ice cream bars: Salted Caramel Macadamia and New York Strawberry Cheesecake. Available nationwide, these snacks promise to make your freezer the happiest place in your home.

Crispy, creamy, dreamy

Let’s face it—waffle cones are the unsung heroes of ice cream. But Häagen-Dazs is here to give them the glow-up they deserve. These cones don’t just hold your ice cream; they elevate it.

The lineup you’ve been dreaming of:
  • Toasted Almond Fudge: Madagascar vanilla ice cream topped with toasted almonds, and milk chocolate curls, and finished with a sweet fudge surprise at the bottom.
  • Vanilla Salted Caramel: This dessert features vanilla ice cream, salted caramel pieces, milk chocolate curls, and a gooey caramel finish.
  • Summer Berry: Strawberry ice cream topped with white and milk chocolate curls, ending with a tangy raspberry sauce.
  • Triple Chocolate Fudge: Rich Belgian chocolate ice cream, dark and milk chocolate curls, and a final bite of fudge sauce.

Every cone offers a perfect mix of textures—crispy, creamy, crunchy, and gooey. It’s like holding a dessert symphony!

Bars that raise the bar

Häagen-Dazs isn’t stopping at cones. Two new ice cream bars are here to steal the show:

  • Salted Caramel Macadamia: Sweet cream ice cream swirled with salted caramel sauce and coated in milk chocolate with buttery macadamia pieces.
  • New York Strawberry Cheesecake: Velvety cheesecake ice cream with strawberry swirls, covered in white chocolate and finished with crunchy graham cracker pieces.

These bars aren’t just snacks—they’re mini adventures for your taste buds. Whether you’re a caramel lover or a cheesecake enthusiast, there’s something to swoon over. New Ice Cream flavors in 2025 are a must.

Choco-lot to love

Häagen-Dazs isn’t just rolling out desserts—it’s responding to a massive trend: the demand for premium, indulgent snacking. Here’s why this matters:

  • Scoop-Shop Nostalgia at Home: With Belgian Waffle Cones, you can recreate the joy of visiting your favorite ice cream shop without leaving your couch.
  • Perfect for Sharing (Or Not): These treats are perfect for gatherings—or for hiding in the back of your freezer when you need a solo indulgence.
  • Creative Flavor Combos: From toasted almonds to graham cracker crusts, Häagen-Dazs knows how to keep things interesting.

“Just in time for our participation in the Big Game this February, we’re building even more momentum with six all-new snacking innovations for fans to enjoy. We’re so excited to be bringing a brand-new cone offering to our portfolio with the introduction of Belgian Waffle Cones, and the new ice cream bars, New York Strawberry Cheesecake and Salted Caramel Macadamia, taking indulgence to new heights.” Rachel Jaiven, Head of Häagen-Dazs Marketing.

Häagen Dazs New Flavors

Cone you believe it?

The new Belgian Waffle Cones (four-count packages for $7.99) and ice cream bars (three-count packages for $6.49) are available now at retailers nationwide. And this is just the beginning—Häagen-Dazs has 10 more innovations lined up for 2025, including expanded dairy-free sorbets and a new 14 oz. flavor.

Waffle cones with a twist

This launch isn’t just about satisfying your sweet tooth—it’s about embracing a trend toward elevated, luxurious snacking. Whether you’re a retailer, a wholesaler, or just someone with a sweet tooth, Häagen-Dazs is setting the standard for what indulgence looks like in 2025.

Want to stay ahead of the curve in the frozen dessert market? Contact Source86 today to explore premium ingredient options or learn how to elevate your product lineup.

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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