Minneapolis, Minn. — Häagen Dazs Shops is bringing back its seasonal Peppermint Bark Collection for the holiday season, available from November 13 through January 14 at participating locations nationwide. The limited time offering includes three returning items and introduces the Frozen Peppermint Bark Hot Chocolate as a new addition to the lineup.
According to Häagen Dazs Shops’ announcement, the collection features the Peppermint Bark Shake, Peppermint Bark Dazzler sundae, Peppermint Bark Dipped Waffle Cone, and the newly introduced Frozen Peppermint Bark Hot Chocolate. The products center around the company’s Peppermint Bark ice cream flavor, incorporating crushed peppermint pieces and chocolate elements across multiple dessert formats.
Rachel Jaiven, Marketing Director at Häagen Dazs Shops, stated in the press release:
“The Peppermint Bark Collection has become a beloved holiday tradition for our guests. This year we’re excited to introduce a new twist with the Frozen Peppermint Bark Hot Chocolate, a playful blend of classic holiday comfort and Häagen Dazs Shops indulgence.”
The company operates over 200 franchised shops across the United States. Häagen Dazs Shops encourages customers to download its loyalty app, which provides new members with a free cup or cone redeemable at participating locations, alongside access to seasonal promotions and rewards.
Peppermint Bark Product Lineup
Häagen Dazs Shops structures its Peppermint Bark Collection around four distinct products, each utilizing the core Peppermint Bark ice cream as the foundation ingredient. The collection aims to capture what the company describes as “the joy of the season” through variations on the peppermint and chocolate flavor combination.
The Peppermint Bark Shake blends Peppermint Bark ice cream into a drinkable format. The Peppermint Bark Dazzler layers the ice cream with hot fudge and chocolate cookie pieces, topped with whipped cream, cookie crunch, and crushed peppermint pieces in a sundae configuration.
The Peppermint Bark Dipped Waffle Cone coats a standard waffle cone in chocolate and crushed peppermint pieces, designed to complement any ice cream flavor selection. The Frozen Peppermint Bark Hot Chocolate represents the collection’s sole new addition for 2025, positioning itself as what the company calls “a refreshing take on a holiday classic.”
The collection remains available at select Häagen Dazs Shops locations through January 14, 2026, maintaining the seasonal availability window typical of limited time holiday offerings in the frozen dessert category.
Why It Matters
Häagen Dazs Shops’ Peppermint Bark Collection illustrates how premium frozen dessert brands leverage seasonal limited time offers to drive foot traffic and create purchase urgency during high volume holiday periods. By introducing one new item while retaining three established products, the company balances innovation appeal with proven sellers, a strategic approach common in franchise operations where ingredient sourcing and training consistency matter.
The collection’s emphasis on a single core flavor Peppermint Bark ice cream across multiple formats demonstrates ingredient efficiency for manufacturers and co packers. Rather than developing entirely distinct seasonal products, the company maximizes a single seasonal base through format variations, reducing production complexity while expanding menu presence.
For private label manufacturers and co packers in the frozen dessert space, this approach highlights opportunities to develop versatile seasonal flavors that brands can deploy across shakes, sundaes, and novelty applications. The nine week availability window from mid November through mid January aligns with the frozen dessert industry’s holiday sales peak, when consumers demonstrate higher willingness to purchase premium priced seasonal items.
The loyalty app integration also signals how frozen dessert retailers are building direct consumer relationships and first party data. For retail ready product manufacturers, similar strategies could include QR codes on packaging linking to recipe content, seasonal promotions, or product locators, creating engagement channels beyond the point of purchase.
As Häagen-Dazs Shops capitalizes on holiday-driven indulgence with offerings like the Peppermint Bark Collection, the brand will shift its menu strategy to align with changing consumer preferences at the start of the new year. Beginning in mid-January 2026, the company will introduce a reimagined Sorbet Smoothie Collection focused entirely on non-dairy, fruit-forward formulations designed to deliver a lighter, more refreshing experience. While seasonal items like Peppermint Bark emphasize richness and nostalgia, this upcoming launch will reflect how Häagen-Dazs transitions into better-for-you, post-holiday consumption occasions. Explore how the brand is evolving its menu for the new year in our coverage of the Sorbet Smoothie Collection.
Franchise Model and Production Implications
Häagen Dazs Shops operates through a franchise model spanning over 200 locations, creating specific production and supply chain considerations for seasonal limited time offers. Franchise systems require standardized recipes, consistent ingredient availability, and simplified preparation procedures to ensure quality across independently operated locations.
The Peppermint Bark Collection’s structure around a single base ice cream flavor simplifies these franchise requirements. Corporate can produce or source Peppermint Bark ice cream centrally, then ship to franchise locations where staff execute format variations using standard toppings and preparation methods already present for year round menu items.
For co manufacturers serving franchise restaurant systems, this model presents opportunities to develop seasonal base products that franchisees can customize locally. The key considerations include extended shelf life for distribution across multiple locations, clear preparation instructions, and compatibility with existing equipment and ingredient inventories.
The nine week seasonal window also affects production planning. Co manufacturers must coordinate production runs that fulfill initial inventory needs plus mid season reorders, while avoiding overproduction that leads to post season disposal. Häagen Dazs’ November 13 start date allows the collection to capture Thanksgiving week traffic, the December holiday shopping period, and early January before consumer focus shifts away from holiday indulgences.
Why It Matters for Ingredient Suppliers
The Peppermint Bark Collection relies on several bulk ingredients that suppliers and importers provide to frozen dessert manufacturers: peppermint extract or oil, crushed peppermint candy pieces, chocolate coating, cookie pieces, hot fudge, and whipped cream bases. Seasonal demand surges for these ingredients create planning challenges and opportunities for bulk suppliers.
Peppermint flavoring and crushed peppermint pieces see concentrated demand from October through December as ice cream, confection, and bakery manufacturers launch holiday products. Bulk ingredient suppliers managing peppermint inventories must forecast total market demand, secure adequate supply from growers or importers, and coordinate delivery timing to meet manufacturer production schedules.
For chocolate coating suppliers, holiday seasonal products compete with everyday applications. Manufacturers need sufficient chocolate coating inventory to support both regular production and seasonal limited time offers without creating bottlenecks. Co packers producing multiple brands’ seasonal items may face chocolate coating shortages if suppliers underestimate total holiday demand.
The collection’s January 14 end date also affects supplier planning. Manufacturers typically stop production one to two weeks before the official promotion end, meaning ingredient orders conclude in late December. Suppliers holding excess peppermint or seasonal-specific ingredients after this cutoff face limited outlets until the following holiday season.
FAQs
When is the Häagen Dazs Peppermint Bark Collection available?
The Peppermint Bark Collection is available from November 13, 2025 through January 14, 2026 at participating Häagen Dazs Shops locations nationwide. This nine week seasonal window covers the Thanksgiving, Christmas, and New Year holiday period.
What is new in the 2025 Peppermint Bark Collection?
The 2025 collection introduces the Frozen Peppermint Bark Hot Chocolate as a new menu item. The Peppermint Bark Shake, Peppermint Bark Dazzler sundae, and Peppermint Bark Dipped Waffle Cone return from previous years as established seasonal favorites.
How many Häagen Dazs Shops locations are there?
Häagen Dazs Shops operates over 200 franchised locations across the United States. The company opened its first shop in Brooklyn, New York in 1976 and has expanded through franchising to offer ice cream treats, sundaes, shakes, and smoothies nationwide.
Seasonal Product Innovation
Confectionery and frozen dessert brands continue launching seasonal products for the holiday period. In November 2025, Hershey’s Kisses celebrated 35 years of its iconic Holiday Bells commercial by sponsoring NBC’s Christmas in Rockefeller Center special airing December 3 at 8 p.m. ET. The candy brand installed an interactive LED musical mat at Rockefeller Plaza from December 4 through December 7 allowing visitors to play the commercial’s melody, while launching new Snickerdoodle Cookie Candy for the holiday season. Read more about Hershey’s Kisses 35th anniversary celebration.
About Source86
Source86 connects food manufacturers, suppliers, and retailers with sourcing opportunities across the CPG industry. Häagen Dazs Shops’ Peppermint Bark Collection exemplifies the type of seasonal production planning that requires coordination between frozen dessert manufacturers, bulk ingredient suppliers, and co packing partners, whether you’re seeking suppliers for peppermint extracts and crushed candy pieces, co manufacturing partners for private label frozen desserts, or R&D support for developing seasonal limited time offer products.
Looking to develop seasonal products that maximize ingredient efficiency across multiple formats, or need bulk suppliers for holiday specific ingredients with appropriate lead times? Source86’s platform connects you with experienced ingredient importers, co packers, and supply chain partners who understand seasonal production cycles. Contact us to explore sourcing and manufacturing partnerships that can help you capitalize on seasonal demand peaks.
