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CPG News

Häagen-Dazs Shops Launches Reimagined Non-Dairy Sorbet Smoothie Collection

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by Agustina Branz · January 15, 2026

A vibrant marketing image showing a collection of five Häagen-Dazs Sorbet Smoothies arranged against a solid bright blue background. The smoothies range in color from yellow-orange to deep berry red, and fresh ingredients like mango slices, strawberries, and blueberries are scattered artistically around the base of the cups.

MINNEAPOLIS — Häagen-Dazs Shops is offering a refreshing antidote to the winter blues. On Thursday, January 15, 2026, the dessert franchise announced the launch of its “reimagined” Sorbet Smoothie Collection, featuring five improved non-dairy recipes designed to deliver a “taste of escape”.

Available starting today at shops nationwide, the new lineup focuses exclusively on non-dairy formulations, blending the brand’s signature sorbets with real fruit and fruit juices. The limited-time collection will be available through March 31, 2026.

The Flavor Lineup

The collection features five “bold” and “expertly crafted” flavors, each centered around a specific fruit profile and sorbet base:

  • Aloha Mango Smoothie: A tropical blend of Mango Sorbet, peaches, and bananas, mixed with pineapple juice.
  • Strawberry Banana Smoothie: A classic combination of Strawberry Sorbet, fresh bananas, and strawberries, blended with cranberry juice.
  • Strawberry Mango Smoothie: A juicy fusion of Mango Sorbet, strawberries, and peaches, finished with pineapple juice.
  • Wildberry Smoothie: A berry-forward mix of Strawberry Sorbet, fresh blueberries, and strawberries, blended with cranberry juice.
  • Pomegranate Berry Smoothie: An antioxidant-rich option featuring Raspberry Sorbet and fresh strawberries, mixed with pomegranate juice.

Rachel Jaiven, Director of Marketing for Häagen-Dazs, emphasized the quality of the ingredients:

“At Häagen-Dazs Shops, we believe indulgence is an elevated art form… With refined sorbet-forward recipes, crafted from premium non-dairy sorbets, real fruit and juices, these chef-inspired smoothies offer a satisfying way to start the new year.”

Five Häagen-Dazs Sorbet Smoothies lined up in a row on a wooden counter. The clear cups display labels for each flavor: Aloha Mango, Strawberry Banana, Strawberry Mango, Wildberry, and Pomegranate Berry. Fresh fruit garnishes, including bananas and pomegranate seeds, are placed next to their respective smoothies, with a blurred shop interior in the background.
Source: PRN

Why It Matters

This launch represents a strategic pivot for Häagen-Dazs Shops at the start of the year. By focusing entirely on non-dairy recipes, the brand is appealing to the growing demographic of consumers seeking plant-based or lactose-free options, as well as those looking for “lighter” indulgences after the heavy holiday season. The use of “sorbet-forward” texture aims to differentiate these beverages from standard ice cream shakes, positioning them as a refreshing, fruit-centric treat. Contact Us!


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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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