This Mother’s Day, Texas icons James Avery Artisan Jewelry and Blue Bell Creameries are serving up something sweet—and it’s not just dessert. Say hello to the new Enamel Blue Bell Ice Cream Sandwich Charm—a deliciously detailed tribute to one of the Lone Star State’s most beloved frozen treats.
Made with bronze, sterling silver, and colorful enamel, this limited-edition charm looks just like the real thing—complete with a half-open wrapper, creamy vanilla center, and those nostalgic chocolate wafer vibes. Whether you grew up hand-wrapping sandwiches or just remember licking the ice cream off your fingers as a kid, this charm brings those memories right back. All hail the ice cream sandwich glow-up!
Tiny treat, big nostalgia
- James Avery + Blue Bell = a Texas-sized duo delivering sweet nostalgia
- Charm inspired by Blue Bell’s famous ice cream sandwich
- Launched as part of James Avery’s Mother’s Day Collection
- Available at JamesAvery.com, BlueBell.com, and select retail stores
“We are excited to partner again with James Avery Artisan Jewelry. The Enamel Blue Bell Ice Cream Sandwich Charm captures our sweet treat perfectly. James Avery’s attention to detail is unmatched.” Sara Schramm, Blue Bell marketing brand manager.
Charm your mom (or yourself)
Looking for a Mother’s Day gift with flavor and heart? This charm is it.
Why it works:
- Nostalgic vibes – It’s a trip down memory lane (no freezer burn required).
- Texas pride – Two legacy brands, one sweet design.
- Story-driven gifting – Perfect for moms who love tradition (and a treat).
- Collectible – Follows up on the 2022 release of the Blue Bell Half-Gallon Charm.
“Blue Bell is such a nostalgic part of life for so many Texans. Our entire Mother’s Day release is about celebrating special traditions and meaningful connections, like the memory of enjoying a Blue Bell sandwich with mom.” Sarah Herr, James Avery’s Vice President of Merchandising and Design.
Sweet style alert
This is a case study in how food culture meets product design. And it matters.
- Cross-industry collabs are heating up—think jewelry + ice cream, spices + candles, you name it.
- Nostalgia sells – Whether it’s bulk ingredients or consumer products, memories are a powerful marketing tool.
- Regional storytelling – Brands with deep roots can win big by leaning into local pride.
Charm of the South
Simple: people love a story.
Even if you’re not in the jewelry game, this launch shows how you can connect your product to emotion. Think about:
- Sweet childhood memories? Cue monk fruit-sweetened drink mixes.
- Regional pride? Local spices, heritage grains, or traditional flavor blends.
- Gift-worthy packaging? Hello, private label magic.
In short: pair product with purpose, and your customers will come back for more.
Wrap it up like an Ice Cream Sandwich
This limited-edition charm is more than just jewelry—it’s a mini celebration of shared stories, sweet traditions, and Texas pride. And while we’re in the ingredient space, it’s always inspiring to see how food connects people, whether through a freezer aisle favorite or a charm bracelet.
Want help bringing your next idea to life? Let’s talk nostalgia, flavor, and ingredients that actually tell a story. Contact us today or explore our full catalog of sweet, spicy, and standout options!
