Jolly Rancher and Kit Kat have teamed up with Nintendo of America to launch limited-edition candy packaging featuring characters from Super Mario Bros Wonder and Mario Kart 8 Deluxe. This partnership brings the excitement of classic Nintendo games into the snack world, inviting gamers and families to share in the fun of gaming over their favorite treats. The limited-edition packs are available nationwide and add a playful element to family game nights, and offer the chance to win prizes through a no-purchase sweepstakes, available until December 31, 2024. Once again, our beloved brands tap into nostalgic and family-oriented experiences. Candy and characters are teaming up for a treat you won’t forget!
Candy meets console
Shoutout to candy and gaming fans! Kit Kat and Jolly Rancher, two cherished Hershey brands, have joined forces with Nintendo of America to offer limited-edition candy packaging adorned with characters from Super Mario Bros Wonder and Mario Kart 8 Deluxe. These packages give fans a new way to experience these classic candy brands. They offer the chance to win prizes through a free-to-enter competition available until December 31, 2024, creating an interactive layer that enhances the consumer experience. The partnership marks a strategic initiative by Herhsey to leverage the cultural appeal of Nintendo’s iconic characters, bridging generations and enhancing family bonding moments. This isn’t Kit Kat’s only strategic venture—it’s also become the official chocolate bar of Formula 1. Now we all want to have a break from Kit Kat, it just doesn’t stop creating moments that fans can relate to!
- Hershey’s Kit Kat and Jolly Rancher: Known for their unique flavors and nostalgic appeal, these brands are tapping into a family-friendly collaboration to elevate snacking.
- Nintendo of America: With franchises like Mario and Mario Kart, Nintendo remains a powerhouse in the gaming industry, renowned for creating games that appeal to both children and adults.
Munch, play, repeat
This collab spotlights Hershey’s decision to integrate pop culture into everyday items, tapping into consumers’ memorable experiential purchases.
“Video games and candy both have a way of bringing families together, creating shared moments of joy and laughter. Together with Nintendo of America, we hope to turn ordinary days into cherished memories and invite all families to game with us now – with the new limited-edition Kit Kat® bars and Jolly Rancher gummies package – and all year round.” Michael Conroy, Hershey’s Senior Manager of OPM
The action leverages characters familiar to both adults and children, appealing to a wide age range and reinforcing family connections. The brand’s partnership aligns with trends in the food and entertainment sectors, where nostalgic branding and cross-industry partnerships are increasingly popular as brands seek to create memorable consumer interactions. This may ring a bell! Similar to Dave and Buster’s “Eat Drink and Repeat” nostalgic launch, yet another opportunity to snack and have a great time with friends or family. Takis wasn’t the only brand offering Game Day right? All these actions evidence customers’ need for brands to offer them unique experiences with their loved ones.
Level up your snack game
Hershey’s Kit Kat and Jolly Rancher brands and Nintendo show how companies can successfully blend product experiences with pop culture icons to create deeper customer engagement. As more consumers seek products that not only fulfill practical needs but also offer a unique experience. If you’re curious about ingredient sourcing or looking to find high-quality ingredients for your seasonal campaigns, feel free to contact our team at Source86. We’re here to help you stay ahead of trends with the best bulk sourcing options!
