Y’all ready for some country, some flavor, and a whole lot of Southern hospitality? Well, look no further, because Whataburger just made the ultimate power move by teaming up with none other than Lainey Wilson, the Grammy Award-winning country music superstar, to be its official brand ambassador for 2025. Get ready to kick off the year with a mix of “Bell Bottom Country” style and some seriously mouthwatering burgers, starting with a free Honey Butter Chicken Biscuit celebration that you won’t want to miss.
Whataburger, which is currently celebrating its 75th anniversary, is taking it up a notch with this partnership. Lainey Wilson is a natural fit, given her deep roots in Southern culture and her lifelong love for Whataburger. As a small-town girl from Louisiana, Lainey has been enjoying Whataburger’s famous Honey Butter Chicken Biscuits for years—whether it was after a long day of rodeos or late-night gigs. Now, she’s bringing that same authenticity and charm to the Whataburger family.
A match made in Southern heaven
“I’ve been rolling through Whataburger drive-thrus since I was just a small-town girl in Louisiana with big dreams,” says Lainey Wilson. “From grabbing Honey Butter Chicken Biscuits with my daddy between horse sales and rodeos to late-night stops on the road playing honky-tonks—Whataburger’s been part of my story every step of the way.”
And now, Whataburger is giving fans a chance to be part of that story. To kick off the partnership, the two are treating fans to Lainey’s favorite post-show indulgence—a free Honey Butter Chicken Biscuit at participating locations on Tuesday, January 28, from 6 AM – 11 AM. You don’t need to buy anything, just swing by in person or use the drive-thru, and the deliciousness is on the house! Just remember, this freebie is while supplies last and limited to one per person. So, set your alarms and get ready to grab that crispy chicken goodness before it’s gone.
A Southern power duo
This partnership is a match made in heaven, and it’s not just about the food. Whataburger’s signature hospitality aligns perfectly with Lainey’s down-to-earth personality and dedication to her fans.
According to Debbie Stroud, president and CEO of Whataburger, “Lainey Wilson embodies all that we love about our brand. She is genuine, daring and dedicated to delivering unforgettable experiences to fans. Our partnership with Lainey Wilson unites two brands committed to serving up Goodness 24/7 with a side of Texas hospitality, and we can’t wait to share what we’ve got cooking throughout the year. Hang tight, there’s more to come!”
Whataburger’s year-long collaboration with Lainey Wilson isn’t just about freebies. Fans can look forward to a new advertising campaign, exclusive behind-the-scenes content, special offers, and even surprise appearances throughout 2025. Lainey’s authentic charm, coupled with Whataburger’s bold flavors, is a combination that’s sure to keep fans engaged and coming back for more. Burger collabs bring bold new twists to your favorite comfort food!
Stay tuned for more!
This is just the beginning of a deliciously fun year! If you want to keep up with all the exciting updates and exclusive offers, make sure to follow @Whataburger and @LaineyWilson on social media. And don’t forget to download the Whataburger app (available on Apple and Android) to stay in the loop on promotions, menu updates, and special surprises.
Whether you’re a country music lover, a Whataburger aficionado, or both, this partnership is sure to satisfy your cravings for both great music and great food. Lainey Wilson and Whataburger are serving up a year of bold, authentic goodness that’s guaranteed to leave you hungry for more.
So what are you waiting for? Mark your calendars for January 28 and get ready to grab your free Honey Butter Chicken Biscuit. We’ll see you there, boots and all!
And, if it’s high-quality ingredients you’re after, make sure you talk to us!
