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Source86

Source86

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CPG News

Big Bites, Bigger Deals: Whataburger’s New Bundles Are Made to Share

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by Agustina Branz · June 6, 2025

Whataburger The Bigger Better Bundles

Whataburger just dropped a tasty trio of meal deals—and they’re stacked, packed, and priced to thrill. The Bigger Better Bundles are the latest value-packed offering from the iconic Texas-born chain, giving fans a new way to stretch their dollars while loading up on favorites. Whether you’re feeding the family, grabbing lunch with coworkers, or just really hungry, these new bundles are here for a good time (but not a long time).

Big Flavor, Bigger Deals

Available for a limited run and only at the register or drive-thru, these bundles let customers upgrade any full-sized Whatameal with fun, flavorful add-ons for just $4, $5, or $6. From crispy WhataWings to double-meat delights and kid-sized meals for the little ones, there’s something in here for every appetite, schedule, and budget.

The timing couldn’t be better. With the return of the fan-favorite Pico de Gallo Burger and Whataburger’s 75th anniversary in full swing, these deals are more than a promo—they’re a celebration.

Savor the Bundle Buzz

On June 6, Whataburger announced the launch of its Bigger Better Bundles, a limited-time value campaign that bundles up bold flavor, familiar favorites, and smart pricing.

Here’s how the new add-ons stack up:

  • $4 Kids Whatameal – Choose from a Justaburger®, grilled cheese, or 4-piece Whatachick’n Bites. Comes with small fries and a kid’s drink. Family-friendly and perfect for the little foodies in your crew.
  • $5 Double Meat Jr. Whatameal – More meat, more satisfaction. This meal deal includes a double-meat burger, small fries, and a drink—ideal for value seekers with big cravings.
  • $6 WhataWings – Nine crispy, saucy wings tossed in your choice of Honey Butter, Buffalo, Honey BBQ, or Sweet & Spicy sauce. Built to share… or not. Your call.

And yes—the Pico de Gallo Burger is back. This cult-favorite returns straight from the WhataVault for a limited time—fresh, zesty, and ready to bundle up.

“We know our guests are looking for value that fits their everyday lives. These deals make it easy.” said Debbie Stroud, Whataburger President and CEO. 

Value You Can Bite Into

Whataburger Bigger Better Bundles

Whataburger’s bundle play goes beyond a typical fast food promotion—it makes a strategic move that reflects where the industry is heading:

  • Consumers are chasing value, and meal bundles meet that need with simple pricing and lots of food.
  • Portion-flexible options help families and groups dine without overcomplicating orders.
  • Bundle deals create supply chain opportunities, especially for bulk-ready SKUs like chicken wings, burger patties, and signature sauces.
  • Retail crossover visibility helps extend brand equity. With Whataburger products in grocery stores, bundles reinforce loyalty and increase touchpoints.

This is fast food built for modern habits—convenient, flexible, and geared toward getting more for less.

And Whataburger isn’t stopping with bundles this summer. Later this fall, fans can look forward to the return of the Buffalo Ranch Chicken Strip Sandwich, along with extended app-only offers like the Bacon Wrangler Double, showing that the brand continues to blend bold flavors, fan favorites, and digital engagement across its menu.

Bundle Up, Burger Lovers!

From the sourcing side, this move underscores a growing trend: value-driven meals require volume-ready supply chains.

If you’re a supplier, importer, or co-manufacturer, this is your signal to scale up:

  • Chicken wings and tenders are back in the spotlight—operators need consistent sizing, quality, and cost.
  • Burger blends should be flavor-packed and foodservice-ready. Pre-portioned patties are ideal for bundle-based promotions.
  • Sauces with personality—like Whataburger’s Honey Butter or Sweet & Spicy—offer great R&D potential for private label or branded QSR menus.
  • Kid-focused SKUs are proving their worth in driving family purchases and simplifying service.

The Final Bite

Whataburger’s Bigger Better Bundles show that when it comes to foodservice, going big and going smart is the real win. These deals tap into what diners want—variety, affordability, and flavor—while offering a strong playbook for operators and suppliers looking to grow their offerings.

In a world where budgets are tighter and expectations are higher, bundles like these prove that with the right ingredients and strategy, everyone leaves satisfied.

Want to learn how to ride the bundle wave? Reach out to us today or explore our ingredient solutions built for bulk, foodservice, and beyond.

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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