LAKEWOOD, Colo. — Natural Grocers, the specialty retailer known for its strict quality standards, announced on Friday, December 19, 2025, the launch of its first ever private label meat snacks. The new Natural Grocers Brand Beef Sticks and Bites are crafted from 100% grass fed beef and are available exclusively across the chain’s 168 stores.
The launch introduces four SKUs designed to compete with premium national brands but at a private label price point. The lineup includes Original and Jalapeño flavors, available in both stick and bite sized pouch formats. All products are certified 100% grass fed, gluten free, non GMO, and made without added hormones or antibiotics.
“Our house brand is more than just a label, it’s a reflection of our family’s values,” said Raquel Isely, Vice President of Marketing at Natural Grocers.
“Many beef jerky sticks and snacks on the market claim to be grass fed but lack certification. Our beef sticks and bites are source verified to ensure traceability from the ranch to your pantry. We’re proud to bring these new offerings to our shelves, delivering top-notch taste, trusted quality and affordability.”
The Lineup: Specs and Pricing
The collection is positioned as an “Always Affordable” option in the premium snack tier.
- Grass Fed Beef Sticks (1 oz): Available in Original and Jalapeño flavors.
- Price: $2.39 per stick.
- Grass Fed Beef Bites (4 oz pouch): Bite sized versions for snacking on the go, also in Original and Jalapeño.
- Price: $9.99 per pouch.
The products are minimally processed and produced in a Safe Quality Food (SQF) certified facility.
Why It Matters
For the natural foods industry, this launch reinforces the “premiumization” of private label products. Retailers like Natural Grocers are no longer just offering generic alternatives; they are developing products that meet or exceed the standards of name brands like Chomps or Country Archer. With the global meat snacks market projected to reach over $20 billion by 2034, driven largely by high protein and “clean label” trends, Natural Grocers is capturing margin by verticalizing this high velocity category.
The decision to strictly enforce 100% grass fed verification is also strategic. While “grass fed” claims are common, the USDA standards can be loose. By emphasizing “source verified” traceability, Natural Grocers addresses a common consumer pain point regarding the authenticity of meat claims. This builds trust with their core demographic—shoppers who are increasingly scrutinizing labels for animal welfare and environmental impact.
While Natural Grocers is redefining the savory snack aisle with clean-label beef sticks, the demand for functional fortification is extending well beyond solid food. The modern consumer now expects protein solutions to bookend their entire day—starting with their first cup of coffee. We recently analyzed the expansion of this trend in our Javvy Coffee Protein Creamer Review, detailing how the viral brand is transforming the morning routine into a functional fueling occasion that perfectly complements a protein-forward snacking regimen.
FAQs
Where can I buy Natural Grocers Beef Sticks?
They are available exclusively at Natural Grocers stores nationwide.
Are Natural Grocers Beef Sticks gluten free?
Yes, the entire line is Certified Gluten Free and also Soy Free.
Is the beef 100% grass fed?
Yes, the beef is 100% grass fed and source verified to ensure it comes from family farms that do not use antibiotics or added hormones.
About Source86
Source86 connects the CPG news of the day to actionable supply chain solutions. Whether you are a retailer looking for a private label manufacturer or a brand seeking a reliable importer, our network covers the entire product lifecycle. We handle everything from R&D to retail ready distribution.
If your grocery chain is looking to develop a private label meat snack line or source grass fed beef directly from verified ranchers, Source86 provides the bulk and wholesale connections you need. We specialize in matching businesses with the right co packer or supplier. This ensures you never miss a sales opportunity. Visit Source86.com to learn more.
