LOS ANGELES — Javvy Coffee, the viral functional coffee brand that has found success on TikTok Shop and shelves at Target, announced on Monday, December 22, 2025, the expansion of its protein line. The new Javvy Protein Creamer collection builds on the brand’s original Sweet Cream success with three new indulgent flavors designed to turn any standard cup of joe into a functional beverage.
The launch introduces White Chocolate Mocha, Hazelnut, and Salted Caramel to the lineup. Each powder-based creamer is formulated not just for flavor, but to act as a “3-in-1” supplement, delivering protein, collagen, and nootropics in a single scoop.
“Javvy Coffee Protein Creamer expands on the brand’s best-selling Protein Coffee offerings with the same commitment to better ingredients and uncompromising flavor,” stated the press release. “Crafted to effortlessly upgrade any cup of coffee, the Protein Creamer delivers a smooth, creamy texture with added wellness benefits.”
The Lineup: Specs and Pricing
The new creamers are available immediately via Amazon, TikTok Shop, and the brand’s direct-to-consumer site.
- Flavors: White Chocolate Mocha, Hazelnut, Salted Caramel (plus the original Sweet Cream).
- Price: $29.95 per tub.
- Key Ingredients:
- 11g Protein per scoop: A blend likely including collagen peptides for hair, skin, and joint support.
- MCT Oil: Added for cognitive function and sustained energy.
- Prebiotics: For gut health support.
- Nutritional Profile: 0g Sugar, Lactose-Free, and free from artificial sweeteners and colors.
Why It Matters
For the beverage industry, this launch exemplifies the “creamer as a supplement” trend. Consumers are increasingly abandoning traditional sugar-laden creamers (like Coffee Mate) in favor of functional additives that justify their caloric load. By combining collagen, MCTs, and protein into one SKU, Javvy is targeting the “biohacker-lite” demographic—everyday coffee drinkers who want to “optimize” their morning routine without adding multiple powders to their brew.
This also highlights the power of social commerce. Javvy’s growth strategy has been heavily anchored in its “viral social media presence,” leveraging platforms like TikTok to drive sales before expanding into traditional retail giants like Sprouts and Target.
FAQs
Where can I buy Javvy Protein Creamer?
The new flavors are available on Amazon, TikTok Shop, and javvycoffee.com.
How much protein is in Javvy Creamer?
Each scoop contains 11 grams of protein.
Is Javvy Protein Creamer dairy-free?
The product is marketed as lactose-free, making it suitable for those with lactose sensitivity, though users with severe dairy allergies should check the label for casein or whey derivatives.
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If your coffee brand is looking to develop a functional creamer line or source hydrolyzed collagen and MCT oil powder to compete with Javvy, Source86 provides the bulk and wholesale connections you need. We specialize in matching businesses with the right co-packer or supplier. This ensures you never miss a sales opportunity. Visit Source86.com to learn more.
