Lakewood, Colo. — Natural Grocers is growing its store-brand line with three new non-GMO pickle and relish products, now available across the country. The additions include Baby Dill Pickles, Lightly Sweet Relish, and Sandwich Slice Pickles, all made without artificial additives or artificial colors.
Shoppers can find the new items in the Natural Grocers Brand section on the product listing page. The products arrive ahead of the holiday season, offering new pantry staples for hosting menus and leftover turkey sandwiches.
Natural Grocers’ latest expansion shows the store’s ongoing push into premium, clean-label pantry items. The new products are part of the brand’s promise to keep ingredient rules strict. They use cucumbers, spices, and traditional methods to make options without artificial extras. Each item is Non-GMO Project Verified and Kosher Certified, matching with broader consumer demand for clear information and minimal-ingredient foods.
What’s new: product details, pricing
The company confirmed the following price points:
- Non-GMO Baby Dill Pickles (24.3 oz) — $4.79
- Non-GMO Lightly Sweet Relish (16.2 oz) — $4.49
- Non-GMO Sandwich Slice Pickles (16.2 oz) — $4.49
Natural Grocers has slowly grown its private-label group of products since 2016, passing 900 items across categories including oils, snacks, and holiday groceries. The retailer says upcoming additions will include limited-edition Organic Coffee (Winter Seasonal Flavors) and new Organic Essential Oils.
Industry context
Natural Grocers’ move into non-GMO pickles and relishes reflects a broader shift in specialty grocery. Private-label lines are now positioned as premium, transparent, clean-ingredient alternatives to national brands. Retailers in the natural and organic sector are leaning into house-brand innovation to strengthen category authority. They are also using these products to offer value-focused options as food prices continue to rise.
The move also supports a wider industry shift toward simple pantry staples with clear labeling. The new products reflect the company’s commitment to strict ingredient standards. They use cucumbers, spices, and traditional pickling processes. Each item is made without artificial additives.
Why it matters
Private-label development continues to play a central role in grocery differentiation. For Natural Grocers, the launch strengthens its presence in the condiments category. Clean-label claims such as non-GMO, no synthetic colors, and no artificial preservatives are now key purchase drivers.
More broadly, the expansion signals how retailers are using pantry essentials as an entry point for customer loyalty. Pickles and relishes offer a low-risk trial for shoppers evaluating a store brand’s quality standards. As inflation shapes consumer behavior, retailers leveraging transparent formulations and accessible price points are gaining traction across center-store categories.
Natural Grocers isn’t just filling the pantry with clean condiments; they are also aggressively expanding their grab-and-go snack offerings. While their non-GMO pickles set a standard for quality in the jarred goods aisle, the retailer is now applying those same rigorous sourcing protocols to the meat snack category. We recently reviewed the new Natural Grocers Grass-Fed Beef Sticks, analyzing how this 100% grass-fed line aims to disrupt the premium jerky market with the brand’s signature “Always Affordable” pricing strategy.
Editor’s note: Source86 perspective
For specialty retailers, the launch of new pickled and fermented items shows how the private-label strategy is shifting. It now goes beyond cost savings and moves into brand building. Clean-label formulations also require strict sourcing and FSQA controls. Many retailers are increasing investments in these areas to meet ingredient scrutiny and strengthen consumer trust.
At Source86, we help grocery and CPG brands manage ingredient sourcing, private-label development, FSQA oversight, and co-manufacturing coordination. Our support makes it easier for teams to scale lines like these with confidence.
Whether expanding pantry staples or refining formulations for transparency-focused consumers, our platform keeps supply chains aligned with evolving product standards. Contact us.
FAQs
Yes. All three varieties (Baby Dill, Lightly Sweet Relish, and Sandwich Slice Pickles) are Non-GMO Project Verified.
No. Natural Grocers formulates its private-label items to exclude artificial preservatives, synthetic colors, and other unnecessary additives.
They are available at all Natural Grocers locations nationwide. Customers can explore details through the brand’s product pages and look for them in the Natural Grocers Brand section in stores.
