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CPG News

OREO + Post Malone: The ultimate flavor collaboration!

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by Agustina Branz · January 22, 2025

Oreo by Post Malone

The new year just got a whole lot sweeter—thanks to the latest collaboration between OREO and one of the biggest names in music, Post Malone. Get ready to twist, dunk, and bite into the Limited Edition Post Malone OREO Cookies, the perfect snack for music lovers and cookie fanatics alike. These cookies promise a sweet remix of flavor, creativity, and a touch of Posty magic. Here’s everything you need to know about this epic new treat.

A twist on tradition

OREO is no stranger to innovation. From double stuff to specialty flavors, the iconic cookie brand has constantly pushed the boundaries of what a cookie can be. But this time, they’ve teamed up with Post Malone to create something truly unique: salted caramel and shortbread flavored cremes, swirled together, and sandwiched between OREO’s signature chocolate and golden cookies.

“Can’t believe they let me make my own OREO cookie. So happy everyone gets to try the taste twist — hope you love it as much as I do, ’cause I think it’s the best OREO ever!” said Post Malone. “It’s the first time OREO has ever twisted the creme of the cookie and they named it after me.”             

The cookie’s flavor profile, combining sweet, salty, and buttery notes, is a perfect blend of Post Malone’s distinctive style. It’s bold, creative, and unapologetically fun—just like the artist himself.

Post Malone’s signature style

But that’s not all. Each of these limited edition cookies features one of nine unique embossments, all designed by Post Malone to reflect his iconic persona. From custom OREO x Post Malone vinyls to imagery inspired by his diverse music catalog, these cookies are not just a treat for your taste buds—they’re a feast for your eyes as well.

Each cookie pack is a limited-edition collectible. As if that weren’t enough, every package comes with a handwritten signed note from Post Malone himself, giving fans an extra layer of excitement as they enjoy their sweet indulgence.

“Flavor innovations and collaborations, inspired by fan behavior, have become a mainstay in our playbook as a way to maintain relevancy across our portfolio of snack brands,” said Tanya Berman, Mondelēz Senior Vice President Biscuit. With an iconic brand like OREO, our challenge is to consistently raise the bar and discover fresh ways to engage our fans. This collaboration with Post Malone sets a new standard. We hope fans are as excited about the brand’s newest hit as we are.”

A taste twist with fans in mind

In addition to this flavor-packed partnership, OREO is launching a fun digital experience called the Taste Twist Digital Experience: Unlock Your Own Taste Twist Cookie, where fans can create their own personalized OREO flavor. Starting in February and running through March 31, 2025, fans can discover what their personal music preferences taste like by using an interactive tool that tailors a flavor to your unique sound, vibe, and rhythm.

As you embark on the Taste Twist journey, Post Malone will be there to cheer you on and hype you up. Once you’ve found your flavor, you can share your custom OREO cookie combo with friends and enter the sweepstakes for a chance to win a pack of your own Taste Twist cookies, or other cool prizes like signed Post Malone OREO posters.

How to get your hands on these cookies

The Limited Edition Post Malone OREO Cookies will be available for presale starting January 27, 2025, and will hit retail stores nationwide on February 3, 2025. But remember, this collaboration is a limited-time offer, so if you want to try them for yourself, you’ll need to act fast. Trust us, you don’t want to miss out on the chance to experience this sweet and salty combo before it’s gone.

To get early access to the cookies, fans can sign up now at OREO.com/UnwrapTheCollab. The limited-edition packs will be available while supplies last, and we have a feeling they won’t last long!

Wanna know more about news like this one? Talk to our team!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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