New Haven’s legendary pizza spot, Sally’s Apizza, is swapping coal ovens for carbon fiber—at least in spirit. In its first-ever professional sports partnership, Sally’s is revving up as the exclusive food sponsor of the Ferrari Challenge GT Racing Series, alongside Ferrari of Miami and champion driver Dylan Medler. The iconic apizza brand is also using the high-speed spotlight to kick off a bold Florida expansion, bringing its signature pies to a new coast. This unexpected pairing of sauce and speed is a delicious blend of tradition, innovation, and serious brand momentum. Fast food and speed go hand to hand!
When pizza meets the fast lane
Sally’s Apizza, known for its coal-fired crusts and diehard East Coast fanbase, just shifted gears—literally. The legendary pizzeria announced it’s sponsoring the Ferrari Challenge, a premier racing series that turns heads (and burns rubber) across North America and Europe.
- Sally’s is now the exclusive food sponsor of the Ferrari Challenge GT Racing Series.
- The partnership includes Ferrari of Miami and rising star Dylan Medler, the 2024 GT North American Champion.
- This sponsorship also launches Sally’s official move into the Florida market, with new locations rolling out in Miami-Dade County.
Why Ferrari? Why now? According to David Morgan, speaking on behalf of the brand, it’s all about passion, innovation, and quality—values that align whether you’re baking pizzas or building sports cars.
“Ferrari and Sally’s both exist to bring passion and excitement into people’s lives. We’re thrilled to partner with Ferrari of Miami and support Dylan Medler, who brings that same energy to the track.” said Morgan on behalf of Sally’s Apizza.
Fast cars, hot pizza, big moves
This might seem like an odd couple at first—pizza and race cars? But Sally’s isn’t just tossing dough; it’s cooking up a brand evolution.
The partnership gives Sally’s major visibility and opens the throttle on its East Coast expansion. It’s a smart, unconventional way to reintroduce a historic brand to new audiences.
And let’s be real—what’s more universally loved than pizza and Ferraris?
- Sally’s expansion strategy goes beyond opening doors—it’s about creating experiences that connect food, fun, and fandom.
- Sponsoring Dylan Medler adds a personal, homegrown touch. He’s a young champion with a growing following and the drive to go global—just like Sally’s.
- The move positions Sally’s not just as a Northeast favorite, but as a lifestyle brand with bold ambitions.
Sally’s hits the gas
Behind every slice of Sally’s apizza is a stack of CPG needs—and this sponsorship hints at serious growth on the horizon.
- More restaurants = more demand for bulk ingredients: sauces, flour, cheese, Italian spices, and more.
- Expanding to new markets means regional supplier partnerships and scalable production.
- Suppliers of clean-label, premium ingredients will be key players as Sally’s looks to preserve quality at scale.
- There’s room for private label innovation, too. Think: Sally’s retail sauces or frozen pies built for Ferrari fans and foodies alike.
Sally’s is proving that old-school doesn’t mean outdated. It’s leaning into culture, competition, and culinary creativity—all fueled by a beloved, consistent product.
Key takeaways
- Sally’s Apizza announces first sports sponsorship with the Ferrari Challenge GT Racing Series.
- The partnership highlights shared values of passion, quality, and innovation.
- Sally’s begins expansion into Miami, with multiple new locations in the pipeline.
- Collaboration with champion racer Dylan Medler brings authenticity and excitement.
- Signals big opportunities for ingredient suppliers and CPG partnerships in the Southeast.
Sally’s joins the speed squad
In a world where brand loyalty is gold and attention spans are short, Sally’s Apizza just pulled a bold marketing move—and it works. This pizza-meets-pit-crew partnership puts the brand in front of an entirely new audience while fueling growth in a high-potential region. It’s a reminder to the entire CPG and foodservice world: iconic products don’t have to stay in one lane.
As Sally’s heads south and hits the gas, it’ll need reliable partners to help scale flavor, quality, and consistency. For suppliers and food industry pros, now’s the time to get in the driver’s seat.
Want to ride alongside fast-growing food brands like Sally’s? Contact Source86 today! Let’s talk ingredients, innovation, and expansion strategies. We’re here to help you fuel what’s next.
