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Source86

Source86

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CPG News

Pringles Mustache Mission: Snack Rescue for Game Day!

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by Agustina Branz · February 3, 2025

Pringles Add

Pringles is back with a game-day ad that’s as bold as its flavors! “Call of the Mustaches” brings together Adam Brody, Nick Offerman, James Harden, and Andy Reid in a hilarious snack-saving adventure. With Mr. P leading the charge, the campaign delivers a fun, mustache-filled twist on game-day munchies. Plus, new and returning flavors ensure fans can ‘Stache Up’ on their favorites!

Mustaches to the rescue!

  • Pringles’ 2025 Big Game campaign, “Call of the Mustaches,” is taking off—literally.
  • Adam Brody, Nick Offerman, James Harden, and Andy Reid star in the mustache-powered mission.
  • The ad, created by FCB New York, shows mustaches soaring in to restock Pringles during a snack crisis.
Who’s behind the ‘Stache?
  • Pringles: Bringing the fun with its mustachioed mascot, Mr. P.
  • Kellanova: The brand powerhouse making it all happen.
  • FCB New York: The masterminds behind the quirky, high-flying campaign.
  • Celebrity Mustaches: Brody, Offerman, Harden, and Reid lend their legendary ‘staches to the mission.
  • Kicked off in February 2025, just in time for the Big Game.
  • Game day = snack time, and Pringles wants to own the moment.
  • Humor, high-profile stars, and social media buzz keep the brand front and center.

Crunch time!

This campaign isn’t just about fun—it strategically aligns with major consumer trends, including:

  • Nostalgia Marketing: Mustaches, humor, and familiar faces create a feel-good connection with fans who appreciate throwback elements in advertising.
  • Experiential Branding: Instead of just selling snacks, Pringles creates an entire experience around its product, making it more memorable and shareable.
  • Limited-Edition Appeal: With the launch of special game-day flavors, Pringles taps into consumers’ love for exclusive, time-sensitive products.
  • Social Media Engagement: The quirky campaign encourages viral moments, memes, and conversations online, increasing brand visibility.
  • Ingredient Innovation: The introduction of bold flavors and unique seasoning combinations caters to the growing demand for creative and exciting snack options.

Big game, bigger snack 

Pringles’ latest campaign isn’t just about making people laugh—it’s about making an impact in the snack industry.

  • More Visibility: With millions of viewers tuning in, Pringles is set to gain massive exposure.
  • Sales Surge: Limited-time flavors like Loaded Potato Skins, 7-Layer Dip, and Miller Lite Beer Can Chicken are expected to sell out quickly.
  • Creative Wins: By combining nostalgia, humor, and mustaches, Pringles ensures long-lasting brand recall.
  • Bulk Ingredient Boom: As snack trends evolve, the demand for key ingredients—like seasonings, dehydrated potatoes, and spices—will rise, influencing purchasing decisions in the bulk ingredient market.

Snack like a legend!

For those in the food and beverage industry, Pringles’ campaign is more than just entertainment—it’s a signal of what’s trending. The surge in demand for seasonal and limited-edition flavors highlights the importance of staying stocked with high-quality ingredients. Bulk buyers should take advantage of these insights to align their sourcing strategies with emerging consumer preferences. Celebrities and snacks—an iconic duo!

  • Seasonal snack spikes mean higher ingredient demand—smart planning is crucial.
  • Bold, fun flavors drive sales—innovation is key to capturing attention.
  • Limited editions create urgency—staying ahead of trends ensures a competitive edge.

Stache up & snack on!

Pringles’ latest campaign proves that a great snack is more than just a crunch—it’s an experience. Whether you’re a fan of bold flavors or hilarious ads, this mustache-fueled journey is a win.

Want to ride the wave of game-day snack trends? Contact Source86 to explore top-tier bulk ingredients that keep your products ahead of the game!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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