RITZ is bringing the flavor and the fun with its first-ever Big Game commercial! Featuring Hollywood’s favorite salty duo, Aubrey Plaza and Michael Shannon, alongside global music sensation Bad Bunny, the spot transports viewers to the “RITZ Salty Club.” Expect sassy quips, surprise twists, and plenty of salty snacks. This bold move signals RITZ’s evolution into a playful, culturally relevant brand that’s capturing the attention of snack lovers everywhere.
RITZ brings the salt
RITZ is no stranger to game-day snack tables, but this year they’re turning things up a notch. For the first time ever, the iconic cracker brand is stepping onto the Big Game stage with a 30-second commercial—and trust us, it’s salty in more ways than one.
Set in Utah’s stunning salt flats, the “RITZ Salty Club” is a lounge filled with salty personalities, from disinterested teens glued to their phones to a grumpy toll booth operator. It’s hosted by none other than actors Aubrey Plaza and Michael Shannon, who banter their way through the ad with their signature deadpan charm. Just when things couldn’t get saltier, Bad Bunny makes a surprise appearance. His sunny disposition disrupts the vibe, but not for long—it turns out, even Bad Bunny has a salty side.
In the end, the message is clear: no matter how salty (or sweet!) you are, RITZ brings everyone together.
Salt, sass and snacks
The Big Game isn’t just about football anymore—it’s a cultural event where brands compete for attention. This year, RITZ joins the ranks of brands using humor, celebrity star power, and clever storytelling to make a splash.
- Cultural Relevance: By tapping into pop culture and using well-loved celebrities, RITZ is keeping itself fresh and engaging for younger audiences.
- Celebrity Power: Aubrey Plaza’s sarcastic style, Michael Shannon’s deadpan delivery, and Bad Bunny’s global fanbase create the perfect recipe for a memorable campaign.
- Big Game Exposure: The Big Game is one of the most-watched events of the year, giving RITZ the chance to reach millions of potential new fans.
- Innovative Storytelling: This ad is more than just a commercial—it’s a playful glimpse into the personality of the RITZ brand.
- Cross-Generational Appeal: With a mix of nostalgia and modern humor, RITZ connects with both long-time fans and new snackers.
- Snack Industry Trends: The rise of creative, personality-driven campaigns is reshaping how snack brands engage consumers.
“The Big Game offers a unique opportunity to catapult a brand to new heights. We’re showing up like never before, bringing a lighthearted approach to the biggest stage, which we hope will get snackers across the country buzzing about RITZ.” Tanya Berman, Senior Vice President of Biscuit at Mondelēz
Snack to star
The future of snacking is about more than just taste—it’s about personality. Consumers crave experiences that make them smile, and brands that can tell a fun, relatable story are winning big.
For snack companies and private label brands, there’s a huge opportunity to jump on this trend. Want to stand out in a crowded market? Consider creative collaborations, bold marketing, and products with personality. Big names, bigger flavors—celebrity collabs done right!
Join the fun!
Whether you’re a salty snacker or just here for the celebrity cameos, one thing’s for sure—RITZ knows how to bring the party. The Big Game ad is just the beginning of an exciting new chapter for the brand.
Want to stay ahead of snack trends and discover innovative ingredients? Contact Source86 for insights or explore our range of wholesale and private-label products. Let’s make your brand’s story just as unforgettable!
