This Valentine’s Day, Barilla is reminding pasta lovers everywhere that love comes in all shapes—especially heart-shaped. The world-renowned pasta maker has brought back its Limited Edition Barilla Love Pasta, just in time to add a sprinkle of joy to your Valentine’s Day table. Whether you’re celebrating romantic love, familial bonds, or friendship, this heart-shaped pasta is a perfect way to say “I love you” through a meal.
A pasta shape that speaks to your heart!
For over 145 years, Barilla has been a symbol of tradition, quality, and bringing people together over shared meals. And, in a world where food is a universal language of love, what better way to celebrate than with heart-shaped pasta? This special edition pasta—crafted from the same high-quality ingredients that have made Barilla a household name—is sure to delight and inspire all types of relationships this Valentine’s season. Barilla is always getting upgrades!
The Barilla Love Pasta is more than just a festive treat. Inspired by the popular Mezzi Rigatoni shape, these bite-sized hearts cook up to a perfect al dente texture, ensuring every meal is as delicious as it is memorable. Whether you’re preparing a romantic dinner for two or a fun meal for family and friends, this pasta will surely set the tone for love-filled moments.
“At Barilla, we believe that love comes in all shapes, and food is a universal way to celebrate it,” said Angie Cotter, U.S. Pasta Category Marketing Director at Barilla. “We have a long history of crafting unique pasta shapes that bring people together around the table—for example our Limited Edition Barilla Snowfall Pasta released in December of 2024. We’re returning Barilla Love for its third year with expanded availability because of the heart and passion that consumers have for the shape and the love it represents. Whether you’re sharing a meal with a partner, family, or friends, Barilla’s pasta makes it easy to celebrate the people you care about and fill the table with joy.”
Celebrate love!
Barilla understands that love isn’t one-size-fits-all, and that’s why the company is expanding the availability of their Limited Edition Love Pasta for the third consecutive year. According to a 2024 survey commissioned by Barilla, 61% of Americans say that sharing a special meal is their favorite way to celebrate Valentine’s Day. Furthermore, 63% of respondents consider eating together—whether at home or in a restaurant—as their go-to way of expressing love in everyday life.
This heart-shaped pasta is not only about enjoying a festive meal but also about embracing the universality of love in its many forms. Barilla is committed to bringing people together, no matter the relationship, and what better way to do so than through food—a joyful, shared experience that transcends all connections.
Heart melting recipes
To help home cooks create an unforgettable Valentine’s Day meal, Barilla is offering a variety of Love Pasta-inspired recipes. Try pairing the pasta with a Creamy Red Pepper Sauce for a comforting and flavorful dish, or go bold with a Pink Sauce Pasta with Beets for a vibrant, colorful meal. With endless possibilities to match your love’s personality, this heart-shaped pasta is a great way to get creative in the kitchen.
Additionally, Barilla is expanding its reach by offering Barilla Love Pasta in select restaurants nationwide. Guests at Nordstrom Restaurant Group locations can indulge in featured dishes like Reesie’s Southern Goulash, Pasta Romesco with Herbed Chicken, and Kids Mac & Cheese, all made with the iconic heart-shaped pasta. No matter where you are, Barilla is making it easier than ever to enjoy this limited-edition shape.
Want to know more about brand launches like this one? Talk to our team!
