The holiday season is officially here, and Panera Bread is adding a cozy twist to your winter routine with its brand-new Holiday Soup Cup Collection. Forget the usual holiday lattes—this year, it’s all about soups! For the first time ever, Panera is launching these festive, limited-edition soup cups to celebrate the season, and they’re sure to make your chilly days even warmer. Wanna know more? Keep reading!
Good soup.
Panera has long been the home of delicious, comforting soups that have become synonymous with winter. With more than 140 million servings sold annually, Panera’s soups are practically a holiday tradition in their own right. Whether you’re grabbing a cup of Broccoli Cheddar, diving into a Homestyle Chicken Noodle, or enjoying the classic Creamy Tomato, Panera’s soups have been making bellies happy for years. So, it only makes sense that the brand would take its beloved soups and add a festive spin with these limited-edition soup cups.
“Our signature soups have always been a guest favorite, and this year, our festive holiday soup cups are sure to add a touch of warmth and magic to every spoonful,” said Mark Shambura, Chief Marketing Officer, Panera Bread. “These limited-edition cups are our twist on the holiday cup tradition, and hope our guests enjoy a uniquely Panera way to celebrate the season.”
Give me the deets!
The new Holiday Soup Cups aren’t just your regular soup containers—they’re a stylish, festive way to enjoy your favorite Panera soups. These three collectible cups come bundled together for just $10 (plus tax), and they’re exclusively available through The Panera Shop while supplies last. Along with the soup cups, you’ll also get a $20 Panera Bread gift card, perfect for stocking up on soup for yourself or spreading some holiday cheer with a Panera gift. And the best part? Free shipping to U.S. destinations, so you can have these winter essentials delivered right to your door. The design of these limited-edition cups is nothing short of charming. Each one is adorned with festive, winter-themed patterns that add a touch of holiday magic to your soup-filled moments.
This year, Panera debuted two new soups that are already winning hearts:
- Hearty Fireside Chili
- Rustic Baked Potato Soup
- Autumn Squash Soup
New soup options and new soup cups? I mean, do we need to say more?
Personalization is where it’s at
In today’s competitive landscape, brands are increasingly looking for ways to personalize the customer experience and make it feel unique, memorable, and aligned with consumers’ personal tastes. Think of Noodles and Co.’s or KFC’s recent holiday merch launch. Panera’s Holiday Soup Cup Collection is a perfect example of how companies are leveraging merchandise to deepen connections with their customers. By offering exclusive, holiday-themed soup cups and tying them to a beloved product like their signature soups, Panera is not only enhancing the soup experience but also creating an emotional connection through fun, collectible items. The combination of a tangible product and a practical benefit offers more than just a meal—it’s an experience. This shift towards personalized merchandise is growing across industries, as customers are increasingly looking for ways to engage with brands beyond just products or services. For companies like Panera, it’s a smart way to encourage customer loyalty while tapping into the holiday spirit, all while offering something special that goes beyond the typical holiday promotion. In today’s crowded market, consumers crave authenticity and personalization, and merchandise offers a way to meet those needs while strengthening brand loyalty.
Get on the trend
For businesses looking to stay relevant and top-of-mind, embracing this trend is a smart move. It’s a way to turn a simple product into a meaningful moment, build lasting brand loyalty, and generate customer satisfaction. With the power of personalized merchandise, brands have the opportunity to make every transaction feel special—something that will keep customers coming back, not just for the soup, but for the experience.
Wanna know more? Talk to our team!
