GoTo Foods® has whipped up a fun, tasty twist in the dessert world with the launch of its first-ever original concept – Cinnabon Swirl®. This playful mash-up blends the legendary, warm, cinnamon-laced goodness of Cinnabon® with the smooth, dreamy soft serve magic from Carvel®.
Scheduled to debut in May 2025 in Hillsboro, Oregon, and followed by more locations in Arizona, Georgia, and California, Cinnabon Swirl® promises to serve up excitement along with irresistible treats. This innovative concept is stirring up buzz among dessert lovers and industry insiders. It offers fresh opportunities for bulk ingredient suppliers, co-packers, and R&D teams to ride a wave of sweet success.
Where warm rolls meet creamy dreams
GoTo Foods® is taking a bold, playful leap with Cinnabon Swirl®, a delightful union where the beloved flavors of Cinnabon blend harmoniously with the creamy allure of Carvel soft serve.
Launching its first location in Hillsboro, Oregon this coming May, the new brand is ready to make a splash. With plans to expand to over 30 locations across the nation this year, excitement is mounting for this irresistible dessert destination.
Twist & shout: Cinnabon swirl!
Here’s the scoop on what makes Cinnabon Swirl® so fun and unique:
- Flavor Fusion: Imagine biting into a warm Cinnabon Roll that meets a cloud of Carvel vanilla soft serve. Signature treats like the Bonini and Cinnabon Swirl Sundae offer the best of both worlds—a comforting classic twist with a modern, indulgent update.
- Menu Magic: Besides the fan-favorite swirled creations, guests will delight in Ice Cream Sandwiches that pair velvety soft serve with freshly baked chocolate chip cookies and Premium Pints that layer delectable flavors for the perfect frozen treat.
- Monthly Surprises: The first Hillsboro location will feature two limited-edition soft serve flavors every month. Starting with fun twists like Birthday Cake and Cold Brew, these ever-changing flavors keep the menu fresh and exciting.
Unveiling the fusion of cinnabon and Carvel’s magic!
“GoTo Foods has a unique competitive advantage by operating as a dynamic platform company with powerful enterprise engines including supply chain, technology and revenue management. This company is able to propel the success of our current portfolio of brands while also being able to instantly provide new concepts like Cinnabon Swirl with elevated resources to help drive the business.” says Industry expert Jim Holthouser, CEO at GoTo Foods®
This concept is a signal flare for the industry. It spotlights emerging trends in dessert innovation and hybrid treats that not only delight consumers but also drive demand for high-quality ingredients and smart bulk sourcing solutions. Suppliers, co-packers, and R&D professionals now have a fresh opportunity to partner with dynamic brands to create retail-ready indulgences that captivate taste buds nationwide.
For more details on this mouthwatering concept, check out the official announcement on the Cinnabon Swirl website.
Final swirl
Cinnabon Swirl® is more than a fun flavor fling—it’s a glimpse into the future of dessert innovation. With its playful mix of warm and iconic baked goods, Cinnabon Swirl® isn’t just satisfying sweet cravings. It’s reinventing the dessert experience in a way that’s both trendy and timeless. For industry insiders, this opens up new avenues in bulk ingredient sourcing and innovative flavor blending.
Ready to dive deeper into the sweet revolution? Whether you’re a supplier or simply a dessert aficionado, now is the perfect time to explore this delightful new trend.
Connect with us at Source86 for more insights, share your thoughts, or discover our range of bulk dessert ingredients. Let’s swirl up some sweet success together and keep the conversation deliciously fun! Let’s talk and happy swirling!
