This year’s Big Game just got a whole lot tastier, thanks to a new collaboration between two iconic names in flavor: Popeyes®, the Official Wing of Watching Football, and Tequila Don Julio, the Official Tequila of the Big Game. Together, they’ve launched the Popeyes x Tequila Don Julio Championship Lineup — a limited-edition menu that brings together the bold, spicy kick of Popeyes’ Louisiana-style cooking with the smooth, agave-inspired flavors of Tequila Don Julio. And trust us, this isn’t your average game-day grub.
In a nod to both Louisiana’s rich culinary heritage and the vibrant traditions of Mexican culture, the menu is packed with unique, bold flavors that will have your taste buds ready for kick-off. Available for a limited time only, the Championship Lineup is rolling out in select restaurants in New York, Miami, New Orleans, Philadelphia, and Kansas City, with a one-day-only sneak peek on January 31st. The full lineup will then be available in New Orleans, Popeyes’ hometown, leading up to the Big Game on February 9th.
Tequila Don Julio Reposado Flavored Concha Chicken Sandwich
Let’s talk about the real MVP here—the Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich. This is no ordinary sandwich, folks. First, imagine a juicy chicken fillet marinated in Reposado tequila, giving it a rich, smooth, and slightly smoky kick. Then, that perfectly seasoned chicken is coated in Popeyes’ signature crispy buttermilk breading for that crave-worthy crunch. But wait, there’s more! This sandwich gets a fresh topping of tequila lime slaw, a spicy spread, and a barrel-cured pickle—finishing off with a sweet and buttery concha roll, a beloved Mexican pastry that adds a soft, sweet contrast to the savory goodness of the chicken.
It’s a game-changer—a true fusion of bold Louisiana flavors and the sweet, subtle kick of Reposado tequila. A sandwich that’s not afraid to step outside the box and deliver a flavor experience that’s both unexpected and delicious. Game day + your favorite treats = victory!
A full championship lineup
Of course, no game day meal is complete without wings, and Popeyes x Tequila Don Julio Reposado Flavored Louisiana Garlic 3-Piece Wings are here to take your flavor game up a notch. These wings are bathed in a special Tequila Don Julio-inspired sauce, delivering that perfect balance of tangy, savory, and spicy. And if you’re looking for a refreshing, non-alcoholic beverage to wash it all down, the Spicy Strawberry Hibiscus Flavored Lemonade Mocktail will bring just the right amount of sweetness with a zesty kick to balance out the savory flavors of your meal.
A taste of New Orleans and beyond
The collaboration isn’t just about flavors—it’s about celebrating the cultures that make these dishes so special. Popeyes, with its deep roots in New Orleans, and Tequila Don Julio, hailing from the heart of Mexico, have created a menu that’s a true celebration of their vibrant hometowns. It’s a mash-up of the South and Mexico, and it’s not just about eating—it’s about experiencing a whole new side of the Big Game.
Popeyes isn’t stopping with the Big Game lineup—later this year, fans can look forward to another exciting collaboration with Hot Ones, bringing bold, spicy flavors to the menu.
When and where to get it
The Popeyes x Tequila Don Julio Championship Lineup will be available for a limited time, starting January 31st. If you’re lucky enough to be near one of the select restaurants in New York City, Miami, New Orleans, Philadelphia, or Kansas City, you can get a sneak peek of this delicious menu. In New Orleans, the flagship restaurant on Canal Street will be serving up these bold creations from January 31st through Game Day on February 9th.
Not able to make it to the store? No worries! Popeyes has partnered with UberEats to offer a special deal: Buy one chicken sandwich and get one free, plus $5 off your Tequila Don Julio purchase. This offer runs from January 29th through February 9th, so you can still celebrate with some tasty treats no matter where you are.
Now you know, head to Popeyes asap! And if you want to know about more food news like this one, talk to our team!
