Get ready to meet your new favorite snack: Pop’ums! Snack Factory, the masterminds behind the beloved Pretzel Crisps, are at it again, introducing a snack innovation that’s so delicious, it’ll make you rethink everything you thought you knew about pretzels and popcorn. Pop’ums, the latest addition to the Snack Factory lineup, combine the best of both worlds—crunchy pretzels and light, airy popcorn—into one irresistible, bite-sized treat. And let’s just say, the results are nothing short of snack genius. Let’s break it down!
A snack revolution
Pop’ums are designed to deliver a completely new snacking experience that’s both satisfying and craveable. Think of them as the snack that takes the crispy crunch of a pretzel, adds the lightness of popcorn, and then brings it all together in a flavor-packed punch. These premium baked snacks come in three mouth-watering flavors:
- White Cheddar
- Golden Mustard BBQ
- Sea Salt
Snack Factory has always been known for reimagining pretzels, and Pop’ums are no exception. Since the launch of Pretzel Crisps in 2004, the brand has consistently pushed the boundaries of what a pretzel can be. Now, with Pop’ums, they’re making it even easier to indulge in a snack that’s both delicious and surprisingly light—perfect for those moments when you’re craving something crunchy but don’t want to feel weighed down.
“Snack Factory forever changed snacking with the debut of Pretzel Crisps 20 years ago,” said Janda Lukin, SVP and Chief Marketing Officer of Campbell’s Snacks. “With Pop’ums, we are rethinking what a pretzel can be once again with a snacking experience unlike any other: combining the crunchy baked goodness of pretzels with the light, flavorful munchability of popcorn to create an irresistibly delicious snack.”
Innovation that catches your attention
Snack Factory is no stranger to innovation, and Pop’ums are a shining example of why creating unexpected products is the way to capture consumers’ attention. In today’s world, where snackers are constantly looking for something new and exciting, being predictable just doesn’t cut it anymore. Consumers are craving unique flavors, fresh textures, and innovative combinations—and Pop’ums deliver all of that in spades. The concept of merging pretzels with popcorn is unexpected, but it’s this very surprise that makes it stand out in an oversaturated snack market. Coming out with products that defy expectations is one of the smartest ways to make an impact in the snacking industry. Pop’ums’ distinctive texture and flavor profile do just that—they surprise consumers, make them pause, and, most importantly, make them want to try it. If you can give people something they didn’t know they wanted, but now can’t live without, you’ve struck gold. Snack Factory has done just that by blending two classic snack favorites in a way no one saw coming. It’s not just a snack; it’s a conversation starter, a trendsetter, and a true innovation.
The company is no stranger to creating iconic products. They’ve already won hearts with Pretzel Crisps, which have become a staple in kitchens across the country. Now, with Pop’ums, they’re expanding their reach even further, tapping into the $30 billion salty snack market. The three Pop’ums flavors are available in 9 oz resealable bags, priced at a suggested retail price of $5.49. These snacks will be hitting shelves in January 2025, so get ready to stock up.
Meet consumers where they need it
Snack Factory knows that today’s consumers want snacks that not only taste great but fit seamlessly into their busy lives. With resealable bags, easy portability, and a light, satisfying crunch, Pop’ums are the perfect snack to take along wherever you go.
Wanna know more? Talk to our team!
