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Source86

Source86

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CPG News

Tropical Twist: Bragg Drops Pineapple Turmeric ACV for Summer Sippin’

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by Agustina Branz · June 30, 2025

Bragg Pineapple Turmeric Apple Cider Vinegar Blend

Bragg, the OG of apple cider vinegar (ACV), is bringing the heat—and the sweet. The brand just launched a Pineapple Turmeric ACV blend, giving wellness routines a bold, tropical remix. Packed with raw, unfiltered ACV, pineapple juice, and turmeric (hello, gut health), this new blend hits the sweet spot between flavor and function. Whether you’re an R&D lead, a wellness brand, or a bulk buyer looking for your next big idea, this launch taps into everything trending right now: summer vibes, functional ingredients, and feel-good flavor.

Sippin’ on Sunshine

Bragg Live Food Products—yes, that Bragg—just dropped a new flavor bomb: Pineapple Turmeric Apple Cider Vinegar Blend. Their newest take on their century-strong ACV formula.

Available now on Bragg.com and Amazon, this zingy little bottle brings together:

  • Organic, raw, unfiltered apple cider vinegar (with “the Mother”)
  • Juicy organic pineapple for a sweet, tart vibe
  • Earthy turmeric for those anti-inflammatory feels
  • 20 calories a serving, no preservatives, no artificial colors

It’s sweet, it’s tangy, it’s functional.

“Consumers want products that work but also taste great. Pineapple is one of the fastest-growing tropical flavors in functional drinks, and turmeric is a proven wellness booster. This blend brings both together in one craveable bottle.” said Rona Williams, Senior Director of Strategic Innovation at Bragg. 

Flavor Meets Function

Bragg’s latest drop speaks directly to what consumers want right now—and what bulk buyers and retailers should be watching.

Here’s why this launch hits:

  • Tropical flavors are trending — Pineapple is up double digits in functional beverage innovation.
  • Wellness with flavor wins — 70% of consumers say they stick to wellness routines when they taste good.
  • Turmeric is having a moment — Long loved for digestion and anti-inflammatory benefits.
  • ACV isn’t going anywhere — Especially in formats that are versatile, functional, and clean-label.

And let’s not forget versatility. This isn’t your grandma’s vinegar shot—Bragg’s Pineapple Turmeric blend is built for the modern wellness routine. Consumers can pour it into sparkling water for a fizzy functional refresher, mix it into salad dressings for a tropical kick, or down it straight as a morning metabolism boost. For brands developing retail-ready wellness products or mocktail mixers, this launch proves that multi-use and multi-benefit products are where the category is headed. From sunrise to supper, Bragg’s is right there by our side.

Pineapple Power, Turmeric Twist

Bragg

This isn’t just a cool launch—it’s a playbook.

Key ingredients to watch:

  • Organic pineapple juice
  • Turmeric root extract
  • Raw apple cider vinegar (fermented & functional)

Who should care:

  • Bulk buyers: You’ll want to get ahead of the curve on tropical and turmeric-forward ingredients.
  • Retailers: Think ACV shots, mocktail mixers, and functional beverages that actually taste good.
  • Private label: This format is ripe for reinvention—consider your own twist on tropical wellness blends.

With only 20 calories and no junk ingredients, Bragg’s new blend checks every box for today’s wellness shoppers—and opens up tons of new possibilities for R&D and innovation teams.

Final Sip: Flavor-First Wellness is Here to Stay

Bragg’s Pineapple Turmeric ACV Blend is more than a seasonal splash—it’s a signal. Consumers want simple, functional products that fit their lifestyle and taste buds. And brands that deliver both are winning shelf space, cart space, and loyalty.

So if you’re in the business of wellness, now’s the time to think tropical. From sourcing bold ingredients like turmeric and pineapple to developing your next flavor-forward product line, Bragg’s latest launch is a roadmap for where the market is headed.

Ready to shake up your lineup with flavor and function? Let’s talk turmeric, tropicals, and trend-worthy ACV blends. Contact us today or explore our range of bold, bulk-ready wellness ingredients!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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