Ulker recalls snack rolls, biscuits, and wafers

Date Issued: February 18, 2025
Announced by: FDA on February 20, 2025
Company: ZB Importing LLC
Product Affected: Ulker brand snack rolls, biscuits, and wafers
Issue: Undeclared allergens (wheat, eggs, milk)
Details: Products missing allergen disclosures on labels
Action to Take: Stop consumption, check labels, return for a refund

Stick around to learn more about this recall!

What happened?

On February 18, 2025, ZB Importing LLC voluntarily issued a recall for six varieties of Ulker brand snack rolls, biscuits, and wafers due to undeclared allergens. A consumer complaint about an allergic reaction prompted the recall. A labeling mishap led to wheat, eggs, and milk being omitted from the ingredient list. This highlights the importance of strong oversight within the co-manufacturing processes to prevent such errors.

Affected products:

Brand	Product	Size	UPC	Best By Date	Issue
Ulker	Kekstra Mini w/Strawberry	5.3 oz	8690766082307	L07 04/2025, L11 11/2025	Undeclared milk
Ulker	Rulokat Hazelnut Wafers	6 oz	8690766086473	L03 03/2025, L05 05/2025, L09 09/2025, L11 11/2025	Undeclared egg
Ulker	Dankek Roll Cake W Strawberry	8.3 oz	8690504066828	L09 04/2025, L11 05/2025, L07 07/2025	Undeclared milk
Ulker	Biskrem W Cocoa Biscuit	10.6 oz	8690504114628	L07 06/2025, L09 09/2025	Undeclared wheat, egg
Ulker	Dankek Roll Cake W Chocolate	3 oz	8690504067979	L06 03/2025, L07 03/2025, L11 07/2025	Undeclared egg
Ulker	Dankek Roll Cake W Banana	8.3 oz	8690504067986	L07 03/2025, L08 04/2025, L11 07/2025	Undeclared wheat

These products were distributed in Ontario, Canada, and across the following U.S. states: AL, AR, CA, CT, CO, DC, DE, FL, GA, IL, IN, KY, LA, MA, MD, MI, MN, MO, MS, NE, NC, NH, NJ, NM, NY, OH, OK, PA, RI, SC, TN, TX, VA, WA, WI and WV., making it crucial for consumers to check their snacks before taking a bite.

What caused the issue?

The culprit? A supplier’s translation mistake. Due to an error in multilingual labeling, essential allergen information failed to make it onto the product packaging. While this may sound like a small mix-up, for those with severe allergies, it’s a serious risk. Private label brands and their co-manufacturers must ensure that quality control measures catch such errors before products reach consumers.

The dangers of undeclared allergens

Undeclared allergens can lead to severe health risks, especially for individuals with food allergies or sensitivities. Common symptoms of allergic reactions include:

Mild Reactions: Itching, hives, skin rashes, swelling of the lips, face, or eyes
Moderate Reactions: Nausea, vomiting, stomach cramps, diarrhea
Severe Reactions: Difficulty breathing, wheezing, throat tightness, dizziness, rapid heartbeat
Anaphylaxis (Life-Threatening): A severe allergic reaction that requires immediate medical attention, including the use of an epinephrine auto-injector and emergency care

Who are the consumers at risk?

Children with Food Allergies: Kids are more vulnerable as their immune systems are still developing, and they may accidentally consume allergens.
Individuals with Known Food Sensitivities: Even trace amounts of an allergen can trigger reactions in sensitive individuals.
People with Compromised Immune Systems: Those with underlying conditions may experience more severe allergic responses.
Elderly Individuals: Older adults may have weaker immune responses and a higher risk of complications from an allergic reaction.
Pregnant Women: Food allergies during pregnancy can lead to added health concerns for both the mother and baby.

10 common questions you might have

What should I do if I have purchased this product?
Stop consuming it immediately and return it to the store for a full refund.
What happens if I accidentally eat a recalled product?
If you have food allergies, monitor for symptoms and seek medical attention if necessary.
How can I tell if my product is part of the recall?
Check the packaging for missing allergen declarations and compare it with the FDA recall list.
Can I get a refund for the recalled product?
Yes, you can return it to the place of purchase for a full refund.
Why was the allergen information missing?
A supplier’s translation error caused allergens to be omitted from the label.
Has anyone been harmed due to this recall?
A single reported allergic reaction led to the recall as a precautionary measure.
Which states were affected by this recall?
The recalled products were distributed in 24 U.S. states and Ontario, Canada.
Are there legal consequences for mislabeling allergens?
Yes, companies can face fines and increased FDA scrutiny for improper labeling.
How common are undeclared allergen recalls?
Undeclared allergens are one of the leading causes of food recalls worldwide.
How can I stay updated on food recalls?
Regularly check the FDA website and sign up for recall alerts.

Here’s what you should do

Check your pantry – If you have any Ulker snack rolls, biscuits, or wafers, inspect the label carefully.
Look for missing allergen info – If wheat, egg, or milk isn’t clearly listed but you have allergies, avoid consuming the product.
Return for a refund – Consumers can return the affected products to the place of purchase for a full refund.
Contact ZB Importing LLC – For further questions, reach out at [email protected].

Behind the brand

ZB Importing LLC has been a known distributor of imported snacks, including Ulker, a popular Turkish brand. While this is their latest recall, mislabeling issues aren’t unheard of in the food industry. Similar incidents in the past have led to heightened scrutiny around allergen labeling, emphasizing the need for accurate, multilingual ingredient lists. Just this week, Naturipe Value Added Fresh LLC issued a recall for its Berry Buddies, Berries & Pancakes snack packs due to undeclared wheat and eggs.

“Accurate labeling isn’t optional—it’s essential. When allergens go undeclared, consumer health is at risk. This recall is a reminder that transparency and strict quality control must be a priority at every stage of food production.” Eran Mizrahi, CEO of Source86.

Ensuring safe eats

Mislabeling errors like this highlight the importance of transparent food labelingl. Co-packers and private label manufacturers must implement strict verification processes to prevent these costly mistakes. For consumers, staying informed and double-checking ingredient lists is key to avoiding unexpected allergic reactions.

At Source86, ensure the highest quality and transparency in your ingredient sourcing. We prioritize safety, quality, and compliance to keep your food supply chain reliable. Let’s work together to keep our snacks safe for everyone. Contact us today!