DALLAS, TX (November 13, 2025) Wingstop has launched Fiery Lime, a limited-time flavor inspired by spicy margaritas. The new flavor is now available nationwide at Wingstop locations and through the app and website. According to the company, Fiery Lime combines red chili heat with tangy lime zest. The launch includes a partnership with Teremana Tequila for spicy margarita pairings.
The company said the flavor targets fall gathering occasions including Friendsgiving, watch parties, and pregame events. Chef Larry Bellah, Wingstop’s Head of Culinary and R&D, recommends pairing the flavor with ranch and a spicy margarita.
The flavor details
Fiery Lime features red chili heat combined with tangy lime zest. The flavor draws inspiration from spicy margarita cocktails. The product is available on classic wings, boneless wings, tenders, and chicken sandwiches. Customers can order items sauced and tossed or request sauce on the side.
Chef Larry Bellah is Head of Culinary and R&D at Wingstop. He stated in the press release: “Fiery Lime was born from spicy margs that are all the rage, featuring the lime and chili kick that keeps you coming back. My personal take for the ultimate flavor experience? Order Fiery Lime to be sauced and tossed on our classic wings, with a side of ranch, and wash it down with a spicy marg.”
The Teremana Tequila partnership provides a co-branded pairing opportunity. Alan Ruesga-Pelayo is Teremana Tequila’s Global Brand Ambassador. He stated in the press release: “At Teremana, we’re all about bringing people together over great flavor. Our Reposado is crafted from 100% Blue Weber agave and aged to perfection for a smooth, rich finish, and Wingstop’s Fiery Lime is the perfect match for our spicy margarita.”
Spicy margarita recipe
Wingstop and Teremana provide a spicy margarita recipe serving 8-10 people. The recipe includes 2 cups Teremana Reposado, ¾ cup lime juice, ½ cup agave nectar, and 2 sliced and seeded jalapeños. Directions call for muddling jalapeños in a pitcher. Combine tequila, lime juice, and agave with ice and stir. Strain and pour into glasses rimmed with Wingstop’s Fiery Lime flavor over fresh ice. Garnish each glass with jalapeño slices.
Why it matters
The Fiery Lime launch demonstrates how QSR chains use beverage-inspired flavors to create cross-category positioning and partnership opportunities. By explicitly connecting a wing flavor to cocktail culture, Wingstop extends usage occasions beyond traditional meal periods into social drinking occasions. This positions wings as bar food rather than just dinner options.
The Teremana Tequila partnership creates co-marketing opportunities that benefit both brands without requiring product integration. The wing flavor stands alone as a food product while the cocktail pairing provides content for social media and experiential marketing. For ingredient suppliers, this model shows how flavor development can enable brand partnerships that amplify launch visibility.
The spicy margarita trend reflects broader consumer preferences for heat and citrus combinations in both food and beverage. Sauce manufacturers should note the specific flavor profile: red chili heat balanced with lime acidity rather than generic “spicy” or “citrus” positioning. This precision in flavor description helps differentiate products in crowded wing sauce categories.
For co-manufacturers producing wing sauces and seasonings, the limited-time nature of Fiery Lime requires production flexibility. Chains launch seasonal flavors to test consumer response before potential permanent menu additions. Suppliers need capability to scale production quickly if limited-time offers perform well enough to extend or become permanent offerings.
The glass rimming application using wing sauce demonstrates creative usage suggestions that extend product applications. Flavor manufacturers developing dry rubs or seasoning blends should consider alternative applications beyond their primary use. This type of cross-category suggestion generates social media content and increases product usage per customer.
The emphasis on “sauced and tossed” versus sauce on the side reflects operational considerations. Tossed wings require specific viscosity and coating properties. Suppliers developing wing sauces need formulations that adhere to chicken without running off while maintaining visual appeal after tossing.
Global Franchise Expansion
Wingstop continues aggressive expansion beyond flavor innovation. In November 2025, the chain opened its 3,000th restaurant globally after adding nearly 800 locations and expanding its footprint by 50 percent in two years. The brand now operates in 47 U.S. states and 15 countries, entering six new markets including Australia, Bahrain, Kuwait, Puerto Rico, Saudi Arabia, and The Netherlands. Wingstop targets becoming a Top 10 Global Restaurant Brand with more than 10,000 restaurants worldwide. Read more about Wingstop’s 3,000th location milestone.
Update: January 2026 Building on the success of their flavor innovations, Wingstop and Teremana have officially teamed up for the 2026 NFL playoffs. The brands have moved beyond limited-time flavors to launch a comprehensive “Fans of Flavor” campaign, complete with curated cocktail pairings for the Super Bowl. To see which margarita is designed to match your favorite wing heat level, check out our coverage of the new Teremana x Wingstop Game Day Partnership.
FAQs
When is Fiery Lime available? Fiery Lime is available now for a limited time at Wingstop locations nationwide and through the Wingstop app and Wingstop.com.
What does Fiery Lime taste like? The flavor combines red chili heat with tangy lime zest, inspired by spicy margarita cocktails.
Can I get Fiery Lime on any menu item? Yes, Fiery Lime is available on classic wings, boneless wings, tenders, and chicken sandwiches.
What is the recommended pairing? Wingstop recommends pairing Fiery Lime wings with ranch and a spicy margarita made with Teremana Reposado.
How do I make the spicy margarita? The recipe includes 2 cups Teremana Reposado, ¾ cup lime juice, ½ cup agave nectar, and 2 sliced jalapeños. Rim glasses with Wingstop’s Fiery Lime flavor for the full experience.
About Source86
Source86 works with QSR chains, sauce manufacturers, and flavor suppliers supporting limited-time flavor launches and beverage-inspired food products. We help source chili peppers, citrus ingredients, and specialty seasonings for wing sauce applications. Our network includes co-manufacturers who can handle flexible production runs for seasonal menu items.
Ready to develop your next bold flavor innovation? Contact Source86 to discuss specialty ingredient sourcing, sauce formulation, and co-manufacturing partnerships for the food service and restaurant sectors.
