ENGLEWOOD CLIFFS, N.J. — For anyone who has ever opened the freezer for a sundae only to realize they are out of hot fudge, Breyers has a solution. On Tuesday, January 13, 2026, the iconic ice cream brand announced the launch of Breyers Sundae Swirls, a new line designed to deliver a complete “sundae-in-a-tub” experience without the need for extra toppings.
Rolling out to major retailers nationwide this month, the new 48-ounce tubs feature a “breakthrough technology” that allows for extra-thick sauce swirls and rich mix-ins to remain distinct within the creamy base. The lineup debuts with four dessert-inspired flavors, all carrying a suggested retail price of $5.49.
The Flavor Lineup
The initial launch focuses on classic American dessert profiles, heavily emphasizing texture and sauce viscosity:
- Hot Fudge Brownie Sundae: A classic vanilla base swirled with thick chocolate sauce and chewy brownie pieces, mimicking the “ooey-gooey” experience of a homemade sundae.
- Salted Caramel Truffle: Vanilla ice cream folded with golden ribbons of salted caramel and chocolate truffle pieces, targeting the sweet-and-salty trend.
- Strawberry Pound Cake: A fruity option combining vanilla ice cream, jammy strawberry sauce, and buttery cake bites.
- Chocolate Lava Cake: The only chocolate-base option in the lineup, featuring velvety chocolate ice cream, molten-style lava swirls, and fudgy cake pieces.
Lisa Vortsman, U.S. Chief Marketing and Innovation Officer at The Magnum Ice Cream Company, highlighted the convenience factor of the new line.
“Sundaes have long been part of family traditions… That history gives us a unique opportunity to make the sundae experience more enjoyable and convenient for families today,” Vortsman said. “With Sundae Swirls, we’ve brought the full sundae experience together in one shareable container.”
Why It Matters
This launch represents a strategic shift for Breyers toward the “premium mix-in” category, a segment often dominated by pint-sized competitors like Ben & Jerry’s. By bringing complex, topping-heavy formulations to the larger 48oz “family size” format at an accessible $5.49 price point, Breyers is attempting to bridge the gap between standard scoop shops and premium pints.
The emphasis on “thick swirls” also addresses a common consumer complaint with standard tubs: sauces that disappear or blend too much into the base. Breyers claims to have tested “countless tubs” to ensure the sauce-to-cream ratio remains consistent scoop after scoop. Contact Us!
