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Source86

Source86

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CPG News

McDonald’s launches McValue: Bigger deals, smaller bills

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by Agustina Branz · November 22, 2024

Yellow, black and white sign that says McValue. Burgers, chicken nuggets, a wrap and fries.

McDonald’s is about to make your wallet and your stomach very happy in 2025. Starting January 7, the Golden Arches will introduce McValue, a new value platform designed to give customers more ways to enjoy their favorite meals at a price that doesn’t break the bank. Whether you’re in the mood for breakfast, lunch, or dinner, McDonald’s is serving up bigger savings and more choices than ever before. Shall we learn more?

Customizable, affordable, and delicious!

It’s all about flexibility. McDonald’s knows that when it comes to value, one size doesn’t fit all. This isn’t just about offering discounts on the usual suspects; it’s about giving you the freedom to mix and match meals, get exclusive in-app offers, and even snag some awesome local deals. One of the most exciting aspects of McValue is the Buy One, Add One for $1 deal. Let’s break that down: You pick a full-priced menu item from the McValue menu, and for just $1, you can add another item of your choice. That’s right—$1. This means you can double up on your favorite items, whether it’s breakfast, lunch, or dinner.

“When it comes to value, we know there’s no one-size-fits-all. We’ve worked closely with our franchisees to create a new platform that will let our customers define value on their own terms,” said Joe Erlinger, President of McDonald’s USA. “From deals on their personal go-to order to universal favorites like the $5 Meal Deal, we’re excited to give fans more ways to save every time they visit one of our restaurants.”

Start your day right

If breakfast is the most important meal of the day, McDonald’s is here to make it even more important (and affordable). The McValue breakfast menu includes some of your early-morning favorites like:

  • Sausage McMuffin
  • Sausage Biscuit
  • Sausage Burrito
  • Hash Browns

Buy a Sausage McMuffin®, and for just $1 more, throw in a crispy order of hash browns. Or add a second sausage biscuit to fuel up for the day. The possibilities are endless—and your wallet will thank you. McDonald’s is turning snack attacks into snack wins.

Perfect for every craving

Burgers, fries, chicken nuggets and chicken sandwiches.

For lunch or dinner, McDonald’s has rolled out some serious crowd-pleasers as part of the McValue menu. Items include:

  • 6-piece Chicken McNuggets®
  • Double Cheeseburger
  • McChicken®
  • Small Fries

Let’s say you’ve got a craving for a classic McChicken®. You can pair it with a side of crispy fries—or maybe splurge on a 6-piece Chicken McNuggets®—for just $1 more. This customizable approach means you can mix and match, and the more you get, the more you save. It’s perfect for those moments when you’re feeling indecisive but still want to stretch your dollar.

More than just your usual deal!

But McValue isn’t just about the standard menu items. In addition to the core deals, McDonald’s is offering exclusive in-app offers and local deals tailored to different areas of the country. This means you could score discounted pricing on fan-favorite a-la-carte items like iced coffees, cheeseburgers, and even soft drinks. The best part? McDonald’s franchisees are committed to offering great local deals that cater to the tastes and preferences of their communities. So whether you’re in a big city or a small town, you can expect something special at your local McDonald’s. McValue, McRib Sauce—none of us can get enough of Mc!

“As local small business owners, my fellow franchisees and I are always listening to what our customers want from their neighborhood McDonald’s,” said Cory Watson, McDonald’s Owner/Operator and National Value Chair for 2025. “No matter the city or the state, they’re telling us how important it is for them to find their favorite meals at affordable prices. And we couldn’t agree more. That’s why we’re committed to continuing to serve up great local deals – from special discount pricing on fan-favorite a-la-carte items to unique meal bundles, you can find great prices on iced coffees, soft drinks, cheeseburgers, chicken McNuggets and more. We have great value for everyone, whether you’re a party of one or feeding the whole family.”

Get ready for 2025 to be the year of great food, great deals, and even greater value. McDonald’s is about to make sure you’re always full—without feeling empty in your wallet.

Wanna be in the loop for more news like this? Talk to our team!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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