Pop-Tarts has unveiled Frosted Cinnamon Roll as the third Edible Mascot for the highly anticipated 2024 Pop-Tarts Bowl. After fans clamored for its return, the nostalgic flavor will return to shelves nationwide, while a limited drop is available online. This marks a continued trend of brands tapping into consumer nostalgia to drive engagement. Alongside Frosted Hot Fudge Sundae and Frosted Wild Berry, Frosted Cinnamon Roll will compete for a unique honor—being the ultimate game-day snack for the Bowl Champions. Fans can vote and participate in fun-filled events leading up to the December 28 showdown. They can now vote for their favorite flavor to be “eaten” by the winning team during the game. The excitement continues with new mascot-themed products, exclusive game day treats, and a $50,000 donation to support Extra Yard For Teachers, blending marketing with meaningful contributions.
Roll out the red carpet
Pop-Tarts revealed Frosted Cinnamon Roll as the mystery flavor making its comeback at the 2024 Pop-Tarts Bowl. Frosted Cinnamon Roll has been a fan favorite, with widespread calls for its return since its initial discontinuation. The flavor joins the lineup of Edible Mascots, adding to the fun and fan engagement during the Pop-Tarts Bowl festivities.
“We’re always listening to our fans and are very happy to deliver one thing they’re truly hungry for: the return of Frosted Cinnamon Roll. We know Pop-Tarts fans love to debate our flavors and were blown away by the level of engagement and speculation over the last two weeks, including correct guesses for Frosted Cinnamon Roll! To everyone who has flooded our comments and customer service to bring back this fan-favorite flavor, we’re proud to say, in the words of Frosted Strawberry, ‘Dreams do come true’.” Heidi Ray, Senior Director of Marketing, Pop-Tarts.
Who make bowl dreams come true?
- Pop-Tarts: The iconic toaster pastry brand continues to delight fans with creative campaigns.
- Florida Citrus Sports: Partnering for the Pop-Tarts Bowl at Camping World Stadium in Orlando, FL.
- Kellanova: The parent company driving Pop-Tarts® innovations and community contributions.
Nostalgia bites back
The return of Pop-Tarts Frosted Cinnamon Roll taps into the powerful nostalgia, offering consumers a taste of the past and evoking cherished memories. This re-release highlights key consumer trends: nostalgia in food marketing, as people increasingly crave the revival of classic products, and engagement through gamification, with interactive campaigns like the Edible Mascot competition deepening brand connections. Additionally, the hyper-limited drop of Frosted Cinnamon Roll adds exclusivity, sparking demand among collectors and loyal fans. Combined with the popularity of collaborations, these strategies keep the brand fresh while re-engaging old and new audiences. Similar to Dave and Busters Eat, Drink & Play combo, which blends food and entertainment, and Kit Kat and Jolly Rancher’s Partnership with Nintendo, brands are tapping into consumers’ love for familiar experiences to engage with them and create, or re-create previous bonds. Collaborations like Milk Bar’s drop with Got Milk? and Domino’s emergency pizza kit show how limited-time offers and pop culture tie-ins create buzz. These partnerships foster emotional connections, engaging consumers through exclusive experiences and shared memories.
Fans rejoice
The Frosted Cinnamon Roll comeback symbolizes more than a return of a favorite—it’s a strategic move reflecting broader consumer trends in food innovation and marketing. Fans eagerly await game day festivities, including exclusive treats and engaging campaigns that make the Pop-Tarts Bowl a standout event.
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