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Source86

Source86

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CPG News

Purely Elizabeth Expands Cookie Granola Portfolio with a Peanut Butter Twist

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by Agustina Branz · January 21, 2025

Purely Elizabeth Granola

Get ready, peanut butter lovers! Purely Elizabeth, the brand that’s been revolutionizing breakfast for 15 years, is back with an exciting new addition to their Cookie Granola lineup—Peanut Butter Cookie Granola. This delicious new flavor blends the crunch of ancient grains with the nostalgic taste of peanut butter cookies. It’s gluten-free, vegan, and packed with whole grains and fiber, making it the perfect guilt-free indulgence. With the granola market booming at nearly $1.3 billion, Purely Elizabeth is taking healthy snacking to the next level!

Crunchy dream come true

  • Purely Elizabeth dropped the exciting news of their Peanut Butter Cookie Granola launch.
  • This new flavor builds on their wildly successful Cookie Granola line, which brings together ancient grains and classic cookie flavors.
  • The granola market is hotter than ever, and Purely Elizabeth is leading the way with an 85% year-over-year sales growth.
Who’s behind it?
  • Purely Elizabeth, is the beloved breakfast food brand founded by holistic nutritionist Elizabeth Stein.
  • French cafe & bakery maman is teaming up with them to celebrate the launch with tasty menu offerings and special promotions.
  • With National Peanut Butter Day coming up on January 24, the timing couldn’t be more perfect.
  • Consumers are craving healthy, convenient snack options, and this new flavor checks all the boxes—delicious, nutritious, and easy to enjoy on the go.

The perfect snack

Purely Elizabeth’s new Peanut Butter Cookie Granola is here to shake up your breakfast and snack game with a delicious blend of whole grains and peanut butter goodness. As the granola market continues to boom, Purely Elizabeth is at the forefront of innovation, offering a health-focused snack that’s gluten-free, vegan, and packed with fiber. With nationwide availability online and in stores, including exclusive offerings at maman cafes, this launch is set to satisfy cravings and fuel healthy lifestyles.

As the functional food market continues to expand, brands like Purely Elizabeth are leading the charge by offering products that align with consumer preferences for clean labels and nutritional benefits. The inclusion of ingredients such as whole grains and plant-based components reflects a larger industry shift towards transparency and better-for-you formulations. This latest product launch provides a valuable opportunity for businesses to tap into the rising demand for snacks that satisfy both health goals and cravings. If you’re in the business of sourcing bulk ingredients, this launch is a wake-up call! Ingredients like whole grains, peanut butter, and plant-based elements are in high demand. The success of products like Peanut Butter Cookie Granola underscores the need to stay ahead of emerging trends and stock up on innovative ingredients. Peanuts this season are on wheels!

Purely Elizabeth Granola Products

Start your day right

The consumer shift toward snack products that offer convenience without compromising on nutrition is clear. By launching innovative options like Purely Elizabeth’s Peanut Butter Cookie Granola, the brand can meet the needs of health-conscious shoppers and attract a growing segment of mindful consumers. Also, partnering with brands that focus on clean ingredients and bold flavors ensures a diverse and appealing product selection that resonates with today’s market demands.

Granola meets cookie magic

Purely Elizabeth’s latest granola creation is proof that healthy eating doesn’t have to be boring. The Peanut Butter Cookie Granola brings the best of both worlds—indulgence and nutrition—making it a must-have for health-conscious snackers. Whether you’re a retailer, a bulk buyer, or just someone who loves a good granola moment, this launch is one to watch.

For more insights into the latest ingredient trends, don’t hesitate to reach out or explore Source86’s range of top-quality bulk ingredients!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches.

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