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Source86

Source86

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Quest Nutrition teams up with USA Rugby to fuel the Eagles—Protein-packed snacks for the win!

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by Agustina Branz · November 28, 2024

Green grass rugby field with an oval rugby ball. USA Rugby logo, Quest Nutrition logo, and Simply Good logo.

Let’s go Eagles-let’s go!! Quest Nutrition, the leading brand in on-the-go protein bars announced a very exciting collab with USA’s National Rugby Team, the Eagles, becoming the official protein snack partner for the team. Whether you’re a scrum-hungry player or a fan just looking to snag a bite between tries, this partnership promises a major win for anyone who likes their snacks packed with protein, low in sugar, and high in flavor.

A match made in snack-heaven

If you’ve ever watched rugby, you know it’s a sport that demands energy, strength, and a lot of endurance. The USA Rugby national teams are no strangers to intense training, global competitions, and a hectic travel schedule. Enter Quest Nutrition! Whose partnership will ensure players have the fuel they need to crush both their training sessions and their competition. This isn’t just your average snack sponsorship, slapping a name on a shirt and calling it a day is not Quest’s way. The brand is diving headfirst into this partnership with a focus on providing rugby players with a variety of tasty, protein-packed snacks—bars, cookies, chips, and more. We’re talking snacks that can power you through a marathon training session or keep your energy up during a long-haul flight from one tournament to the next. 

“We are thrilled to join forces with USA Rugby and fuel their athletes with Quest,” said Stuart Heflin, SVP and General Manager at Quest Nutrition. “We know that nutrition can be a game-changer for everyone, but especially elite athletes, and we’re proud to offer our snacks to support the USA Eagles as they train, compete, and represent the nation on a global stage.”

Superfood to the rescue!

It’s no secret that protein has become the hero of the snack aisle in recent years. Gone are the days when chips and candy were the default for athletes or anyone looking for a mid-day pick-me-up. Now, we live in a world where protein is king, and for good reason. As sports like rugby demand a high level of strength and endurance, athletes need snacks that can deliver not just on taste but on performance too. Protein helps with muscle recovery, keeps energy levels steady, and helps athletes avoid the dreaded sugar crash that comes with those sugary granola bars or candy-laden snacks. Quest Nutrition’s rise in the protein snack world is no accident. The brand has made it their mission to prove that you can have snacks that are not only nutritious but also delicious. Protein bars, cookies, and even chips that taste good? It sounds too good to be true, but the brand has managed to make it a reality.

Quest to the rescue

Rugby World Cup 2025

With the USA Women’s Sevens Team traveling to tournaments across five continents, keeping athletes fueled and feeling their best is no small task. Imagine competing in seven high-stakes tournaments in different time zones, eating at odd hours, and constantly being on the move. It’s enough to make anyone wish for a snack that’s both convenient and nutritious. That’s where Quest comes in. Whether it’s a quick bite between matches or a much-needed snack on a plane, Quest’s products will be there to help the athletes stay energized and on top of their game. 

“As our athletes compete all around the world, at the highest levels of World Rugby, we’re thrilled to partner with Quest Nutrition to help fuel each player at every stage of their preparation and competition,” said USA Rugby CEO, Bill Goren, “This proud partnership brings new energy to the teams, conveniently through foods we enjoy.”

An ingredient that looks to the future!

It’s clear that protein snacks are here to stay, and Quest Nutrition is leading the charge with delicious, convenient options that meet the needs of both athletes and everyday snackers. With this new partnership with USA Rugby, Quest is not just fueling rugby players on the go—it’s changing the game for protein snacks in general.

Wanna know more? Talk to our team!

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Agustina Branz

Senior Marketing Manager

LinkedIn

Agus is a curious, collaborative thinker who’s always looking to add value and momentum to the projects she touches. With a degree in Business Economics and a career that’s spanned finance, fashion, agriculture, metal cards, and now ingredients, she brings both versatility and strategic depth to her work. Her experience across Argentina, the UK, and the US has shaped her global perspective and love for building meaningful connections.

At Source86, Agus leads the marketing team with a sharp focus on brand growth, SEO, and storytelling that reflects the company’s edge. She also works closely with the executive team on strategic planning and execution, helping turn bold ideas into action. She believes in the power of virtuous ecosystems — and that great work comes from collaboration, curiosity, and care.

On our blog, Agus shares updates on product launches, industry insights, and creative approaches to B2B marketing — always aiming to bridge strategy with real impact.

Fun fact: Agus loves sailing, running, skiing, and singing — ideally not all at once.

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