Quest, a leading brand in Simply Good Foods, has launched the “Sweet on Protein” campaign to unveil its new Bake Shop line of protein-loaded baked goods. The campaign presents delicious goodies such as Chocolate Chip Muffins, Chocolate Brownies, and Blueberry Muffins which offer a high-protein option to satisfy sugar cravings without sacrificing flavor.
There’s no quest without the rest
Quest is only one of several under Simply Good Foods, a company dedicated to educating consumers about proper nutrition and smarter snacking. Simply Good Foods achieves its mission through its three key brands: Atkins, Quest and OWYN. Atkins promotes a low-carb lifestyle, offering products such as nutritional shakes and bars backed by over 100 clinical studies, it also offers meal planning tools and community support. Quest, as will be discussed below, allows customers to enjoy their favorite foods without compromising nutrition, offering a variety of snacks such as bars, cookies, pastries and pizza that are protein-rich but low in net carbs. OWYN focuses on transparency and clean labels including allergen-friendly protein powders and shakes that guarantee great taste without compromising health. Together, these brands lead the Simply Good Foods snacking movement, presenting innovative options for wiser snack choices.
Bake it till you make it!
Quest has introduced its latest campaign, ‘Sweet on Protein,’ to unveil their fresh Bake Shop line of cooked products. The Bake Shop line includes Chocolate Chip Muffins, Chocolate Brownies and Blueberry Muffins all crafted to meet the egg-xpectations of health-aware customers without sacrificing enjoyment. The launch indicates a rising consumer demand for reliable, high-standard products in a sector affected by food recalls, and brands must pay attention to preserving and gaining credibility. The initiative highlight’s Quest’s ongoing commitment to providing protein-packed treats that supply both taste and health standards.
Who’s stirring things up?
Stuart Heflin, SVP and General Manager at Quest Nutrition, states the ‘Sweet on Protein’ movement builds on the success of Quest’s prior “It’s Basically Cheating” campaign emphasizing that the new products align with the brand’s mission to deliver high-protein treats that taste great. The recent collaboration between Simply Good Foods and Publicis Groupe’s SG1 will ensure this launch gets the attention it deserves. The agency will oversee creative concepts, digital marketing, public relations, media planning and buying, and influencer strategies to support the “Sweet on Protein” campaign and exciting future projects for both the Quest and Atkins brands. Publicis Groupe has also recently joined forces with Accenture, to create a partnership with a giant within the food market, Mondelez, which will use its services to enhance their marketing and digital initiatives. In an industry often impacted by product recalls, having reliable partners ensures that product safety and compliance are top priorities.
Rising star
In today’s competitive snacking industry, consumers are seeking options that intertwine both flavor and nutrition. Quest’s Bake Shop line meets this demand, providing a protein-packed alternative to traditional treats. The launch also reflects broader trends in the food industry, where brands are focusing on high-protein, low-sugar products that respond to health-conscious individuals and manufacturers looking for innovative ingredients for wholesale and private-label production. This also raises awareness around how to manage food recalls and maintain quality standards effectively.
Why does this matter?
As consumers increasingly seek protein-packed treats that don’t compromise flavor, Quest’s new Bake Shop sets the standard. Want to learn more about these innovative products or explore other types of ingredients? Reach out to us to see how we can help you meet the latest consumer trends while adhering to strict food safety standards.
