BAY CITY, Ore., March 25, 2025 – Get ready to have your taste buds rocked! Tillamook Country Smoker and Mike’s Hot Honey have teamed up to launch a bold, flavor-packed beef stick that brings the perfect balance of sweet and spicy. Enter: Tillamook Country Smoker Beef Sticks infused with Mike’s Hot Honey—the snack you didn’t know you needed (until now). If you love big, bold flavors, this one’s for you!
Beefed up & spiced up!
Two fan-favorite brands unite to bring you the ultimate sweet-heat snack experience.
- 100% premium beef + Mike’s Hot Honey’s signature spicy-sweet drizzle = one seriously addictive snack.
- Perfectly portable in a 1oz beef stick, making snack time way more exciting.
- Available NOW on Amazon and Tillamook’s website, with 7-Eleven rolling it out this summer.
Sweet, spicy, and seriously snackable
This sweet-meets-heat combo isn’t just another snack—it’s a game-changer in the world of bold flavors and clean ingredients. Here’s why:
- The “Swicy” Takeover: Sweet + spicy is THE hottest trend right now, and this snack nails it.
- No Junk, Just Flavor: Made with all-natural ingredients and zero artificial stuff.
- Protein-Packed Fuel: 8 grams of protein per stick = guilt-free snacking at its best.
- Snack Anytime, Anywhere: Whether you’re road-tripping, hitting the gym, or just need an afternoon pick-me-up, this beef stick has your back.
- Perfect for Every Occasion: Toss it in your bag for an on-the-go boost, bring it to work for a midday snack, or pack it for outdoor adventures.
Bold bites, big flavor!
“We’re all about bold, authentic flavors, and this partnership delivers exactly that. It’s a match made in snack heaven!” Bree Randall, CMO of Tillamook Country Smoker.
The Tillamook x Mike’s Hot Honey Beef Sticks are ready for you:
- Shop online: Amazon and Tillamook’s website
- Coming soon: Select 7-Eleven locations this summer!
From jerky to fire
This sweet-heat snack collab is more than just a fun new product—it’s proof that food innovation is heating up. Consumers want bold flavors, clean ingredients, and high-protein options, and this snack checks all the boxes. Expect more crazy-delicious collabs like this in the future!
“Our hot honey was made for flavor adventures, and these beef sticks are the perfect vehicle for that spicy-sweet magic!” Mike Kurtz, Founder of Mike’s Hot Honey.
The rise of the swicy revolution
The “Swicy” trend—aka the sweet + spicy flavor boom—is showing no signs of slowing down. From hot honey pizzas to chili-infused chocolates, people can’t get enough of that sweet-heat kick. But why?
- Science-Backed Cravings: Studies show that pairing sweet with spice triggers dopamine release, making flavors more exciting and crave-worthy.
- Cross-Cultural Appeal: From Korean gochujang to Mexican chamoy, cultures worldwide have long embraced the sweet-heat combo.
- Endless Possibilities: Whether it’s on meat, snacks, or even cocktails, swicy flavors make everything more dynamic.
Final bites
This hot new snack isn’t just about taste—it’s about redefining the snack game. Whether you’re a fitness enthusiast, a spice lover, or just someone who enjoys flavor-packed treats, these beef sticks are a must-try. With sweet honey and fiery chili heat, they bring next-level snacking to anyone who dares to try!
The pairing of Tillamook Country Smoker’s premium beef and Mike’s Hot Honey’s signature fiery-sweet kick is a game-changing combo that redefines the snack experience. As the trend of “Swicy” flavors continues to take over the snacking world, you can count on this partnership to keep bringing bold, innovative snacks to the table. From bold flavors to better ingredients, snack innovation is at an all-time high
Want more flavor-packed insights? Let’s chat! Reach out today to stay ahead of the hottest trends in snacks and ingredient sourcing.
