SeaPak is here to save mealtime with its “Even the Pickiest Pick SeaPak” campaign. In honor of National Picky Eaters Day on April 4, the brand is offering tasty seafood options that kids actually want to eat! Featuring The Otterfords, a quirky family of sea otter puppets, this fun campaign makes feeding your picky eater a lot less stressful.
Shrimp to the rescue
If you’ve ever spent hours negotiating with a picky eater, you’re not alone. But SeaPak has a solution to this dinnertime dilemma. Just in time for Lent and the newly established National Picky Eaters Day (April 4), SeaPak is launching its Even the Pickiest Pick SeaPak campaign, aimed at turning seafood into a family favorite. With their delicious, kid-approved shrimp, SeaPak is making it easier for parents to get their little ones excited about mealtime.
But wait, there’s more! The campaign introduces a fun twist, featuring The Otterfords, a lovable family of sea otter puppets, designed by Jim Henson’s Creature Shop (yes, the geniuses behind the Muppets!). These adorable characters show kids that shrimp isn’t just for adults—it’s a treat that even sea otters can’t resist.
SeaPak’s goal is clear: turn those stressful family dinners into moments of fun and satisfaction, with the added bonus of helping kids discover new foods they’ll actually love. Seafood bowls are hot!
The collaboration between SeaPak and Jim Henson’s Creature Shop has resulted in one of the most fun and interactive marketing campaigns for picky eaters yet. The Otterfords, a charming and witty puppet family, deliver the message that seafood is a delicious, kid-friendly option, using humor and light-hearted antics to make seafood an enjoyable part of the conversation.
Picky eaters, meet shrimp
The campaign launched just before Lent and builds excitement for National Picky Eaters Day on April 4, a holiday created by SeaPak to celebrate those little victories when your child actually eats something new. Because let’s face it, those “food wins” deserve a celebration!
SeaPak’s research shows that while many kids are reluctant to try new foods, seafood is a surprisingly good choice. Their survey of 2,000 parents revealed that 32% of kids say yes to shrimp every time—and those numbers are music to the ears of parents who struggle with getting their kids to eat.
Why Seafood?
The answer is simple—shrimp! Whether it’s Classic Popcorn Shrimp or Crunchy Shrimp Poppers, SeaPak’s shrimp products are fast, fun, and easy to serve—making them perfect for parents in a pinch. Not only do kids love shrimp, but it’s also a healthy protein that provides essential nutrients.
SeaPak’s survey also revealed some major reasons behind picky eating, like:
- 37% of kids refuse veggies (we’ve all been there)
- 33% turn down food based on smell
- 32% say “no thanks” because of how food looks
But when it comes to seafood? Shrimp is a no-brainer. It’s easy, it’s tasty, and kids actually love it. And SeaPak’s products offer a no-fuss way for parents to make mealtime stress-free. Shrimpin’ isn’t easy, but it sure makes life tastier!
Your new favorite puppets
Now, here’s the fun part. To make things even more entertaining, SeaPak teamed up with Jim Henson’s Creature Shop to create The Otterfords—a quirky family of sea otter puppets who know all about picky eaters. These characters are hilarious, relatable, and a little bit mischievous. Each otter in the family eats 4 pounds of shrimp a day—imagine the shrimp feasts they’re having! And these lovable puppets star in SeaPak’s campaign, proving that shrimp is for everyone, no matter how picky you are.
The Otterfords are more than just cute characters—they represent the struggle many parents face when feeding their kids. Through their antics, SeaPak is showing that mealtime can be both fun and nutritious, and shrimp can be the solution to picky eating.
Shrimp is a yes!
SeaPak’s fun and innovative approach shows how companies can connect with parents by offering products that make mealtime easier. This campaign taps into the growing demand for convenient, kid-friendly food options, and it positions shrimp as a healthy, go-to choice. In an industry where parents are looking for quick, nutritious, and fun meal solutions, SeaPak’s shrimp products fit the bill perfectly.
SeaPak’s Even the Pickiest Pick SeaPak campaign is making seafood fun for the whole family—picky eaters included! From The Otterfords to shrimp-packed meals, SeaPak is helping parents win the battle of mealtime. So, what’s your picky eater’s favorite dish? Try SeaPak’s shrimp products today and discover why seafood might just be your next go-to family meal.
Want to learn more? Explore SeaPak’s tasty seafood options and join the conversation on National Picky Eaters Day using #PickyEatersDay. We’d love to hear your mealtime wins!
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