Neuhaus Recalls Belgian Chocolate Moments Smurf’s Popping Milk Chocolates with Cookies Over Undeclared Wheat

Neuhaus recall: quick summary

Neuhaus Chocolates NV is voluntarily recalling a limited batch of their Belgian Chocolate Moments Smurfs Popping Milk Chocolates with Cookies due to undeclared wheat allergens. Only 150 units from two batches with a best-before date of 13/01/2026 were distributed through Neuhaus stores in New York, Virginia, Maryland, Pennsylvania, Washington D.C., and online via the Neuhaus webshop. No illnesses or allergic reactions have been reported so far. Consumers are advised to avoid consumption and return affected products to the place of purchase.

Read on for full details!

What happened?

On August 08, 2025, Neuhaus Chocolates NV issued a voluntary recall for their Belgian Chocolate Moments Smurfs Popping Milk Chocolates with Cookies. Why? The packaging didn’t declare wheat, a risky oversight for those with allergies or sensitivities.

The issue was spotted during an internal check, where they discovered that their ERP (Enterprise Resource Planning) system removed “wheat” from the guest list.

Affected products

Brand	Product	UPC / Batch	Best by Date	Issue	States Distributed
Neuhaus	Belgian Chocolate Moments Smurfs Popping Milk Chocolates with Cookies	80108690	13/01/2026	Undeclared wheat	NY, VA, MD, PA, DC, Online
Neuhaus	Belgian Chocolate Moments Smurfs Popping Milk Chocolates with Cookies	80108763	13/01/2026	Undeclared wheat	NY, VA, MD, PA, DC, Online

What caused the issue?

The issue was caused by a mislabeling error due to an ERP system glitch that failed to include wheat as an ingredient on the packaging. 

Health risks: This poses serious health risks for people with wheat allergies or celiac disease, as even small amounts can trigger reactions ranging from hives and swelling to difficulty breathing and anaphylaxis. 

Affected groups: Anyone allergic or intolerant to wheat or sensitive to gluten is at risk.

Symptoms: They may include rash, stomach cramps, vomiting, and, in severe cases, may require emergency medical attention. 

Confirmed victims: Fortunately, no confirmed cases of illness or allergic reactions have been reported so far.

Questions you might have

1. Can I still eat it if I’m not allergic?
   Yes, but only if you like living dangerously with ERP glitches.
2. How many products are affected by this recall?
   Only 150 units from two specific batches.
3. Why didn’t the label list wheat as an allergen?
   An ERP system glitch caused the allergen to be omitted from the packaging.
4. What should I do if I bought one?
   Return it to the store or contact Neuhaus.
5. Are there any symptoms I should watch for after eating?
   Yes, rash, swelling, stomach pain, difficulty breathing, or dizziness.
6. How can I spot the recalled chocolate?
   Check for batch numbers 80108690 or 80108763 with a best-before date of 13/01/2026.
7. Where were these chocolates sold?
   In Neuhaus stores across NY, VA, MD, PA, DC, and on their webshop.
8. What if I already ate it?
   If you’re allergic and feel symptoms, seek medical help immediately.
9. What should stores do with the recalled products?
   They should remove them from the shelves and arrange returns with Neuhaus.
10. Where can I get more information or help?
    Contact Neuhaus customer care at +32 2 568 23 00 or via email [email protected].

Here’s what you should do

Here’s your recall checklist:

• Do not consume if allergic/intolerant to wheat.
• Look for batch numbers 80108690 or 80108763 with a best-before date of 13/01/2026.
• Return to the store where it was purchased.
• Contact Neuhaus at +32 2 568 23 00 or [email protected].

Behind the brand

Neuhaus Chocolates NV, founded in Belgium, is famous for luxury pralines and Belgian chocolate craftsmanship. Their creations are sold worldwide, blending tradition and innovation, and occasionally, Smurf-themed surprises.

Other relevant recalls

• Hans Kissle recalls Red Potato Bliss Salad over undeclared wheat confusion
• Madeline’s Pâtisserie recalls products over undeclared wheat
• Friendly’s recalls Cookies & Cream ice cream over surprise soy and wheat mix-up
• Hillside Orchard Farms recalls fruit breads and fritters due to undeclared egg allergen
• Tropicale Foods recalls ice cream bars due to undeclared milk allergen risk
• Jalux recalls L’espoir cookies over undeclared tree nuts and milk

Related Allergen Alert: Bakery Labeling Error (December 2025) In a similar instance of undeclared allergens affecting sweet treats, Lunds & Byerlys has issued a voluntary recall for its L&B Monster Cookies. While the Neuhaus recall involves wheat, this new alert was triggered by an operational error where packaging failed to list peanuts, eggs, and soy, creating a severe risk for consumers with multiple food sensitivities. The affected products were sold in bakery departments throughout the Twin Cities area. For complete details on this latest safety notice, read our full report: Lunds & Byerlys Recalls Monster Cookies Over Incorrect Labeling.

“Every recall is a reality check for the industry, a reminder that safety is as important as flavor. At Source86, we help brands secure supply chains, prevent labeling errors, and protect consumer trust.” — Eran Mizrahi, CEO of Source86

Ensuring safe eats

Product recalls like this show how even minor oversights can impact consumer trust and safety. Accurate labeling isn’t optional; it’s a frontline defense against serious health risks.

If you have this product, return it immediately. If you’re a food brand, review your processes and systems to make sure allergens are always clearly marked.

At Source86, we support companies with bulk ingredients, private label services, and supply chain excellence, because safe products keep customers (and reputations) sweet. For personalized support on allergen management and product safety, visit our Contact Us page and let Source86 help safeguard your brand and customers.